Advertising Account Management
The Master of Science in Advertising Account Management is a one-year, full-time, on-campus program designed to provide advanced training in marketing strategy, client management, and advertising campaign coordination. The program focuses on brand communication, media planning, and strategic marketing execution, preparing students to manage complex advertising projects across creative and business environments.
Graduates will be well-prepared for careers in advertising agencies, brand management, and marketing consultancy, as well as roles in digital marketing and media strategy. The Autonomous University of Barcelona (UAB) offers a dynamic and industry-connected academic environment with practical learning opportunities, enabling students to develop strong strategic, analytical, and communication skills in marketing management and advertising.
Key Facts
Key Facts
- Program Title: Advertising Account Management
- Degree Type: S. Master
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 27 June 2026
- Location: Autonomous University of Barcelona (UAB), Spain
- Field of Study: Marketing Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Advertising Account Management
- Introduction to Advertising and Marketing
- Client Management and Account Strategy
- Market Research and Consumer Behavior
- Research Methods in Advertising
Semester 2 – Advanced Advertising Account Management
- Advertising Campaigns and Media Strategy
- Creative and Digital Advertising
- Communication and Negotiation Skills in Account Management
- Thesis / Applied Research Project
Career Opportunities
Graduates of the Advertising Account Management Master’s program are highly sought after in advertising agencies, brand management, and marketing communications. With expertise in client relationship management, campaign strategy, and advertising creativity, graduates can pursue roles as account managers, advertising directors, brand consultants, or marketing strategists. The growing demand for targeted advertising and brand strategy ensures strong career prospects in media agencies, digital marketing firms, and corporate marketing departments.
Why Choose This Program
Advertising Account Management program focuses on client relationship management, advertising strategy, and brand marketing. Students will gain practical skills in managing advertising accounts, developing creative campaigns, and building long-term client relationships. The program prepares graduates for leadership roles in advertising agencies, ensuring they are ready to oversee successful campaigns and manage key client accounts.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 93 581 1111
Email: informacio@uab.cat
Address: Autonomous University of Barcelona (UAB), Plaça Cívica, 08193 Bellaterra (Cerdanyola del Vallès), Barcelona, Spain
