Advertising - Creative
The Advertising - Creative Bachelor of Science program at the University of Miami offers a four year curriculum designed for students passionate about developing innovative advertising concepts and effective communication strategies. The program emphasizes creative thinking, storytelling, and multimedia production, preparing learners to design compelling campaigns across digital, print, and broadcast media. Students gain expertise in creative strategy, visual communication, copywriting, branding, and digital media production, equipping them to craft messages that resonate with audiences and drive engagement across diverse platforms.
Throughout the program, students participate in hands-on projects, collaborative workshops, and internships that integrate theoretical knowledge with practical application. The curriculum covers advertising principles, campaign planning, design techniques, consumer psychology, and media analytics, providing opportunities to develop portfolios and professional work. By combining academic rigor with creative practice, the program prepares graduates for careers in advertising, marketing, content creation, and brand strategy, while also offering a foundation for graduate studies in communications, marketing, or creative industries.
Key information
Key Facts
- Program Title: Advertising - Creative
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Miami, United States
- Field of Study: Advertising
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Advertising and Creative Communication
• Introduction to Advertising Principles
• Visual Communication and Design
• Writing for Media and Advertising
• Digital Tools and Multimedia Fundamentals
Year 2 - Core Studies in Creative Advertising
• Copywriting and Content Development
• Branding and Marketing Strategy
• Consumer Behavior and Market Research
• Electives in Media or Creative Studies
Year 3 - Advanced Advertising Practices
• Campaign Planning and Development
• Multimedia Production and Storytelling
• Collaborative Creative Projects
• Research Methods in Advertising
Year 4 - Capstone and Professional Integration
• Senior Creative Advertising Project or Portfolio
• Advanced Topics in Creative Strategy
• Internship or Applied Media Project
• Professional Portfolio and Career Preparation
Career Opportunities
Graduates of this program are prepared for professional roles in advertising, brand strategy, marketing, and media production. Career paths include positions in advertising agencies, digital marketing firms, media and content production companies, corporate branding departments, and creative consultancies, where professionals develop campaigns, produce content, and analyze audience engagement. Alumni may also pursue graduate studies in advertising, communications, marketing, or creative industries, contributing to innovative campaigns, strategic brand development, and media solutions. The program equips students with creative, analytical, and professional skills necessary to succeed in the dynamic field of advertising.
Why Choose This Program
Students seeking a program that combines creative advertising skills, strategic thinking, digital media production, and professional portfolio development will find this degree highly valuable. Its four year structure allows learners to progress from foundational concepts to advanced creative projects, applied campaigns, and a senior capstone experience. The program provides mentorship from experienced faculty, access to state-of-the-art media labs, and opportunities for internships and collaborative projects, fostering both artistic growth and career readiness. It is ideal for individuals aiming to pursue careers in advertising, marketing, media production, or graduate studies in creative industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
