Advertising - Management
The Advertising – Management program at the University of Miami offers a strategic and business-oriented approach to advertising education. This program blends the creative foundations of advertising with essential business skills such as media planning, marketing strategy, budgeting, branding, and campaign leadership. It is designed for students who want to pursue careers at the intersection of creativity and commerce—managing advertising operations, working with clients, and leading multidisciplinary teams. Through a curriculum that reflects the evolving nature of global marketing, students learn to navigate advertising from both an agency and corporate perspective, gaining insight into consumer behavior, digital analytics, and integrated communication strategies that drive results.
From day one, students are immersed in real-world challenges through case studies, group projects, simulations, and client-based campaigns. The faculty—many of whom bring years of professional experience from global advertising firms—emphasize critical thinking, analytical reasoning, and ethical leadership in advertising practice. Students gain exposure to various media platforms including digital, print, broadcast, and social media, while also developing their understanding of how to manage campaigns, budgets, and brand identities effectively. With access to internship opportunities, mentorships, and networking events in Miami's vibrant media and marketing landscape, students graduate prepared to enter competitive industries with the confidence and tools to lead in high-impact advertising roles.
Key information
Key Facts
- Program Title: Advertising - Management
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Miami, United States
- Field of Study: Media Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Communication and Business
• Introduction to Advertising
• Principles of Marketing
• Media and Society
• Visual Communication
• Public Speaking
Year 2 – Core Advertising and Management Concepts
• Consumer Behavior
• Advertising Copywriting and Design
• Media Planning and Buying
• Business Communication
• Brand Management
Year 3 – Strategic Thinking and Leadership
• Advertising Strategy and Campaigns
• Digital Advertising Platforms
• Marketing Research and Data Analysis
• Budgeting and Account Management
• Ethics in Advertising
Year 4 – Professional Development and Capstone
• Advertising Capstone Project
• Agency Operations and Client Relations
• Advertising Law and Regulation
• Internship in Advertising or Media Management
• Leadership in Creative Industries
Career Opportunities
Graduates of this program are well-suited for roles such as advertising account executive, media planner, brand strategist, marketing manager, campaign coordinator, and digital marketing specialist. With a strong grounding in both advertising creativity and business management, they can work at advertising agencies, marketing departments, digital firms, PR companies, and corporate brands. Many pursue careers in media buying, client services, or campaign analytics, while others use their strategic and interpersonal skills to manage influencer relations, product launches, or cross-platform branding efforts. The program also provides a pathway to leadership roles in advertising operations, where business acumen and creative oversight come together to drive organizational growth and innovation.
Why Choose This Program
This program is ideal for students who want to combine strategic vision with creative direction in the field of advertising. The University of Miami offers a unique learning environment where students gain real-world experience in campaign development while mastering the tools and strategies needed to manage complex advertising initiatives. The curriculum goes beyond textbook theory, offering access to hands-on projects, faculty with deep industry ties, and state-of-the-art communication facilities. The school’s connections to regional and national advertising networks allow students to build their resumes while still in school. With its blend of creativity, leadership, and business intelligence, the program empowers graduates to take on influential roles in advertising, ready to make data-driven decisions and lead successful campaigns in today’s dynamic media landscape.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
