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Advertising
The Advertising Master of Arts program at Texas University is tailored for students who aim to excel in the competitive world of strategic communication, brand development, and media planning. Spanning 21 months of full-time, on-campus study, this intensive program merges creative thinking with data-driven strategy, equipping students with the skills to develop compelling campaigns across traditional and digital platforms. Through a curriculum that balances theory, practice, and innovation, students learn how to craft persuasive messages, analyze consumer behavior, and execute multi-channel advertising strategies that resonate with global audiences.
With hands-on studio work, real client projects, and exposure to industry-standard tools, students gain valuable experience in campaign management, creative direction, copywriting, and media analytics. The program fosters close collaboration between students and faculty with professional backgrounds in advertising, design, and marketing research. Whether pursuing careers in agencies, corporate branding teams, or digital media companies, students graduate with a strong creative portfolio, strategic acumen, and the ability to adapt to evolving consumer trends. Texas University’s dynamic environment and industry connections provide a launchpad for impactful and innovative advertising careers.
Key information
Key Facts
- Program Title: Advertising
- Degree Type: Master of Arts
- Duration: 21 months
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 December 2025
- Location: University of Texas at Austin, United States
- Field of Study: Advertising
- Language of Instruction: English
Program Structure
Semester 1 – Strategic Foundations in Advertising
- Principles of Advertising and Brand Communication
- Consumer Behavior and Psychology
- Advertising Research Methods
- Visual Communication and Creative Thinking
Semester 2 – Media, Creativity, and Metrics
- Media Planning and Buying
- Copywriting and Campaign Concept Development
- Creative Strategy in Digital Advertising
- Metrics and Data Analysis in Ad Performance
Semester 3 – Advanced Practice and Innovation
- Integrated Marketing Communications
- Branding Strategy and Identity Design
- Advertising Law and Ethics
- Real-World Agency Simulation Project
Semester 4 – Portfolio and Professional Preparation
- Advanced Advertising Workshop
- Industry Internship or Practicum
- Master’s Project or Campaign Portfolio
- Career Development and Presentation Techniques
Career Opportunities
Graduates of this program are prepared to step confidently into roles within advertising agencies, brand consultancies, media companies, and in-house marketing teams. Positions such as account manager, creative strategist, media planner, and digital content producer are common career paths. With training in creative execution and analytical evaluation, alumni are also equipped for roles in campaign analysis, influencer strategy, or brand storytelling across sectors like fashion, technology, entertainment, and public service. The program’s emphasis on professional portfolio development ensures graduates are ready to impress employers and secure competitive roles in a rapidly evolving industry.
Why Choose This Program
This program offers a rich blend of creativity, strategy, and industry immersion that sets students apart in the advertising field. Texas University’s strong ties with agencies, media firms, and alumni networks allow students to work on real briefs and build authentic campaign experiences. The balance of academic rigor and studio-based practice enables students to develop both artistic confidence and commercial understanding. For those seeking to make a mark in advertising, this program delivers the tools, mentorship, and creative space needed to turn ideas into influential messages and compelling brand stories.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 (512) 471-3434
Email: gradadmissions@utexas.edu
Address: 110 Inner Campus Drive, Stop G1800, Austin, TX 78712, USA
