Africana Studies, Popular Culture and Digital Media
The Bachelor of Arts in Africana Studies with a focus on Popular Culture and Digital Media at the University of North Carolina is a four year program designed for students interested in exploring the intersections of African diasporic culture, media, and technology. The curriculum emphasizes digital media literacy, cultural analysis, communication studies, creative production, and critical thinking, providing students with the skills to understand and shape cultural narratives in contemporary society. Students examine music, film, literature, and digital storytelling while developing research, analytical, and media production skills essential for careers in media, cultural studies, education, and communication. This program equips graduates to engage thoughtfully with media platforms and cultural content while producing original work that reflects social and cultural contexts.
Throughout the program, students participate in applied projects, digital media production, and research initiatives that link cultural theory with practical media experience. Coursework emphasizes media analysis, digital storytelling, content creation, and cultural critique, preparing graduates for professional roles in media, communications, entertainment, and cultural advocacy. By combining academic study with applied digital skills, the program cultivates professionals capable of producing meaningful media content, analyzing cultural trends, and contributing to the representation and understanding of African diasporic communities
Key information
Key Facts
- Program Title: Africana Studies, Popular Culture and Digital Media
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Digital Media
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Africana Studies and Digital Media
• Introduction to Africana Studies
• Fundamentals of Digital Media
• Academic Writing and Research Methods
• Popular Culture and Society
Year 2 - Developing Analytical and Media Skills
• Digital Storytelling and Multimedia Production
• Media and Cultural Analysis
• Communication Theory
• Applied Research Methods
Year 3 - Advanced Study and Applied Practice
• Digital Media Production Projects
• Contemporary African Diaspora Culture
• Media Ethics and Cultural Representation
• Internship or Applied Media Project
Year 4 - Capstone and Professional Integration
• Senior Seminar in Popular Culture and Digital Media
• Independent Media or Research Project
• Portfolio Development and Presentation
• Professional Media Practice
Career Opportunities
Graduates of this program are prepared for careers in media production, cultural analysis, communications, education, and digital content creation. Potential roles include digital content creators, media analysts, cultural consultants, communications specialists, and social media managers in media companies, nonprofits, educational institutions, and entertainment organizations. The program also provides a foundation for graduate study in media studies, cultural studies, communications, or education. Graduates gain analytical, creative, and technical skills, enabling them to produce media content, evaluate cultural trends, and communicate effectively across digital platforms.
Why Choose This Program
This program is ideal for students seeking a curriculum that combines digital media production, cultural studies, and applied communication skills. Learners benefit from hands-on projects, research opportunities, and mentorship that develop creative, analytical, and media skills. The program emphasizes understanding cultural trends, producing meaningful digital content, and applying critical thinking to media analysis, preparing graduates for careers in media, communications, and cultural industries. By integrating theory with practice, students acquire the expertise, confidence, and professional readiness necessary to pursue impactful careers or advanced study in Africana studies and digital media.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
