Applied Psychology and Economic Behaviour
The Applied Psychology and Economic Behaviour program at the University of Bath is a one-year, full-time Master of Science that explores the intersection of psychology and economics. The program focuses on understanding how human behavior influences economic decision-making, incorporating psychological theories and methods to explain economic behaviors and market outcomes.
Students will explore topics such as behavioral economics, decision theory, cognitive biases, and consumer behavior, developing skills to analyze and interpret how individuals make economic decisions in real-world contexts. The program combines theory with applied research, preparing graduates to apply psychological insights in business, public policy, and economic research. Graduates will be well-equipped for careers in behavioral research, market analysis, consumer psychology, and policy development, where they can influence both economic and psychological outcomes.
Key information
Key Facts
Program Title: Applied Psychology and Economic Behaviour
Degree Type: Master of Science (MSc)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 31st July 2026
Location: University of Bath, United Kingdom
Field of Study: Economics
Language of Instruction: English
Program Structure
Semester 1 – Foundations in Applied Psychology and Economic Behaviour
• Principles of Behavioural Economics
• Cognitive and Social Psychology in Decision-Making
• Quantitative Methods and Data Analysis
• Research Methods in Economics and Psychology
Semester 2 – Advanced Behavioural Analysis and Applied Research
• Decision-Making under Risk and Uncertainty
• Experimental Economics and Psychological Interventions
• Policy Applications and Economic Behaviour Studies
• Independent Research Project in Applied Psychology and Economics
Career Opportunities
Graduates of the Applied Psychology and Economic Behaviour program at the University of Bath are prepared for careers in behavioural research, economic consultancy, policy analysis, marketing, and organisational strategy. Typical roles include behavioural analyst, economic consultant, policy advisor, market researcher, and decision-making strategist in governmental agencies, consultancy firms, research institutes, and private companies. The program equips graduates with the skills to analyze human decision-making, design interventions, and apply evidence-based strategies to economic and social challenges. Alumni may also pursue doctoral research or specialist roles in behavioural economics, psychology, and applied social research.
Why Choose This Program
The MSc in Applied Psychology and Economic Behaviour at the University of Bath offers a one-year, full-time curriculum combining behavioural psychology, economics, and applied research skills. The program emphasizes decision-making analysis, experimental research, and policy applications, enabling students to explore how psychological principles influence economic behaviour. Through independent research projects, applied studies, and exposure to real-world decision-making scenarios, graduates gain the competencies to develop interventions, conduct rigorous research, and contribute to economic policy, marketing, and consultancy, ensuring strong career prospects in diverse professional contexts.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1225 388388
Email: admissions@bath.ac.uk
Address: University of Bath, Claverton Down, Bath BA2 7AY, United Kingdom
