Arts and Cultural Management
The Master of Arts in Arts and Cultural Management is an innovative international graduate program jointly designed by Leuphana University Lüneburg and the Goethe-Institut. Created for professionals seeking to expand their expertise in cultural leadership, this flexible distance-learning program combines academic depth with practical relevance. Students explore key areas such as cultural policy, arts marketing, communication, and organizational development, preparing them for advanced roles in the global cultural sector. The program follows a four-semester structure and admits students exclusively in the winter semester.
Located in Lüneburg, a dynamic academic center with a strong emphasis on interdisciplinary learning, the program offers a unique blend of online study and in-person seminars. With a focus on digital collaboration, international exchange, and real-world cultural management practices, students benefit from diverse global perspectives and professional networking opportunities. This master’s degree reflects Germany’s commitment to combining academic excellence with applied cultural practice, making it an ideal choice for future cultural leaders navigating contemporary transformations in the arts and cultural industries.
Key information
Key Facts
- Degree: Master of Arts (M.A.)
- Standard period of study: 4 semesters
- Location: Lüneburg
- Study Type: Graduate (part-time, distance learning, international)
- Admission semester: Winter semester only
- Area of study: Cultural Studies; Culture, Sport, Event Management
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Cultural Management
- Cultural Policy & Global Frameworks
- Arts Marketing & Communication
- Organizational Development in Cultural Institutions
- Intercultural Perspectives in Cultural Practice
Semester 2 – Advanced Applications
- Cultural Theory & Civilisation Studies
- Branding & Audience Development
- Financing & Funding Strategies in the Cultural Sector
- Applied Cultural Communication
Semester 3 – Professional Practice & Global Perspectives
- Leadership in Cultural Organisations
- Culture in Public Affairs & Community Engagement
- International Cultural Cooperation Projects
- Innovation & Digital Transformation in the Arts
Semester 4 – Master’s Thesis & Applied Project
- Research Thesis or Applied Cultural Project
- Strategic Development Plan for a Cultural Institution
- Presentation, Reflection & Professional Portfolio
Career Opportunities
Graduates of the Arts and Cultural Management program are qualified for a wide range of professional roles in the international cultural sector. Potential career paths include cultural manager, festival coordinator, arts marketing specialist, cultural policy consultant, organizational developer, and project manager. The combination of online learning and practical seminars allows students to develop strong intercultural competencies and leadership skills.
Why Choose This Program
Choosing the Master of Arts in Arts and Cultural Management means joining a modern, internationally oriented program that blends academic expertise with real-world cultural practice. Jointly structured by Leuphana University Lüneburg and the Goethe-Institut, it provides access to a global network of cultural professionals, advanced learning systems, and experienced lecturers.
The strength of this program lies in its combination of digital learning, intercultural exchange, and practice-focused curriculum. Students not only gain theoretical and analytical knowledge but also engage directly with current cultural sector challenges, enabling them to develop innovative solutions.
Contact Information
Leuphana University Lüneburg – Student Advisory Service
Universitätsallee 1
21335 Lüneburg, Germany
Tel: +49 4131 / 677-2277
Fax: +49 4131 / 677-1430
Email: studierendenservice@leuphana.de
Programme Contact – Arts and Cultural Management
Christian Holst, Programme Coordination
Universitätsallee 1
21335 Lüneburg, Germany
Tel: +49 4131 / 677-2534
Email: macuma.info@leuphana.de
International Office – Leuphana University Lüneburg
Universitätsallee 1
21335 Lüneburg, Germany
Tel: +49 4131 / 677-1070
Fax: +49 4131 / 677-1075
Email: international@leuphana.de
