

The Bachelor of Business Administration is a comprehensive four-year program designed to provide students with a solid foundation in the principles of business and management. Students explore core areas such as finance, marketing, accounting, operations, organizational behavior, and strategic management, gaining the analytical, decision-making, and leadership skills necessary to succeed in dynamic business environments. The curriculum emphasizes both theoretical understanding and practical application, allowing students to develop the critical thinking and problem-solving abilities essential for effective business management.
Throughout the program, students engage in case studies, collaborative projects, internships, and experiential learning opportunities that integrate knowledge across disciplines. They learn to analyze market trends, design business strategies, manage resources, and lead teams in diverse organizational contexts. The program also emphasizes ethical decision-making, corporate responsibility, and global business awareness, preparing graduates to navigate complex economic and social challenges while contributing positively to their organizations and communities.
Year 1 – Foundations of Business
• Introduction to Business Administration
• Principles of Management
• Financial and Managerial Accounting
• College Writing and Research
Year 2 – Core Business Disciplines
• Microeconomics and Macroeconomics
• Marketing Principles
• Business Statistics
• Organizational Behavior
Year 3 – Advanced Concepts
• Corporate Finance
• Operations Management
• Business Law and Ethics
• Elective: International Business / Entrepreneurship
Year 4 – Integration and Capstone
• Strategic Management
• Business Analytics and Decision Making
• Capstone Project or Internship
• Elective: Leadership, Innovation, or Global Business
Graduates of the Business Administration program are well-prepared for a wide range of careers in corporate management, consulting, marketing, finance, entrepreneurship, human resources, and operations. Common roles include business analyst, management consultant, marketing strategist, financial analyst, project manager, and operations coordinator. Graduates are also well-equipped for further education such as an MBA or specialized master’s programs. Employers value graduates’ leadership skills, analytical ability, strategic thinking, and adaptability, enabling them to succeed in both domestic and international business environments.
This program is ideal for students who aspire to develop comprehensive business knowledge and leadership skills applicable across industries. Emory University offers a rigorous curriculum, experiential learning opportunities, and access to expert faculty, providing students with both theoretical understanding and practical skills. The program emphasizes ethical decision-making, strategic problem-solving, and global awareness, preparing graduates to navigate complex business challenges. By combining analytical training with real-world experience, students gain the confidence, competence, and versatility needed to excel in diverse professional settings and pursue advanced education or leadership roles in business.
For further information, please contact the admissions office at:
Phone: +1 404 727 6123
Email: contentedit@emory.edu
Address: University of Emory, 201 Dowman Drive, Atlanta, GA 30322, United States