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Business Administration - Marketing
The Bachelor of Business Administration in Marketing at the University of Wisconsin offers students a focused pathway to develop strategic, analytical, and creative expertise in one of today’s most dynamic business disciplines. This two-year, part-time online program is designed for learners who wish to complete their undergraduate degree while managing professional or personal obligations. Emphasizing practical knowledge and hands-on experience, the curriculum explores essential marketing areas including consumer behavior, digital media, brand development, and market research. Students gain a deep understanding of how to connect products and services with target audiences through data-driven strategies and compelling storytelling.
With a curriculum rooted in both business fundamentals and marketing innovation, this program prepares students to excel in fast-paced, competitive environments. Learners study topics like social media marketing, advertising strategy, customer relationship management, and global marketing trends. The flexible format allows for collaboration with peers and faculty through interactive digital platforms, while assignments often simulate real-world marketing challenges. Graduates emerge with the ability to craft effective campaigns, interpret market analytics, and contribute to organizational growth by aligning business goals with consumer insights. This program is ideal for those aiming to build a strong foundation in marketing while advancing their careers.
Key information
Key Facts
- Program Title: Business Administration - Marketing
- Degree Type: Bachelor of Business Administration
- Duration: 2 years
- Mode of Study: Part-time, Online
- Application Deadline: 15 January 2026
- Location: University of Wisconsin, United States
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Semester 1 – Marketing Principles and Business Core
• Principles of Marketing
• Consumer Behavior and Psychology
• Business Communication and Strategy
• Financial Management for Marketers
Semester 2 – Strategy, Analytics, and Innovation
• Digital Marketing and Social Media
• Marketing Research and Data Analytics
• Brand Management and Advertising
• International Marketing and Emerging Markets
Career Opportunities
Graduates of this program are well-equipped to pursue roles in digital marketing agencies, corporate marketing departments, media firms, and consulting companies. Typical job titles include marketing coordinator, brand strategist, social media manager, market analyst, and content marketing specialist. The degree also provides a strong foundation for those who wish to start their own ventures or move into product and campaign management. With a strong emphasis on both creativity and metrics, students develop a versatile skill set that appeals to employers across industries. Many go on to pursue certifications in Google Ads, HubSpot, or analytics platforms, or continue to MBA or specialized master’s programs for further advancement.
Why Choose This Program
This program is designed for learners seeking a flexible, practical, and industry-relevant education in marketing. The University of Wisconsin combines academic excellence with career readiness, offering courses taught by faculty with both scholarly expertise and real-world experience. The online format provides accessibility without sacrificing interaction, while the curriculum is regularly updated to reflect shifts in technology, consumer behavior, and marketing platforms. Whether you're aiming to enhance your current role, pivot into marketing, or build entrepreneurial skills, this program equips you with the tools to analyze markets, engage audiences, and lead innovative campaigns with confidence in a rapidly evolving business world.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
