Business Administration - Marketing
The Master of Science in Business Administration – Marketing is a comprehensive graduate program offered at the University of Cologne. Designed for students seeking to deepen their expertise in market analysis, consumer behavior, and strategic brand management, this full-time degree combines academic rigor with practical relevance. Students gain hands-on experience in data-driven marketing, digital strategies, and research-based decision-making, preparing them for advanced roles in global business environments. The program is structured across four semesters and admits students exclusively in the winter semester.
Located in Cologne, one of Germany’s most vibrant economic and cultural hubs, this master’s program emphasizes both analytical excellence and real-world application. With a strong focus on empirical research and industry-oriented projects, students not only develop cutting-edge marketing skills but also benefit from international networking opportunities. The course reflects Germany’s reputation for combining academic quality with practical relevance, making it an excellent choice for those seeking to specialize in marketing within competitive global markets.
Key information
Key Facts
- Degree: Master of Science (M.Sc.)
- Standard period of study: 4 semesters
- Location: Köln
- Study Type: Graduate (full time)
- Admission semester: Winter semester only
- Area of study: Business Administration – Marketing
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Marketing
- Marketing Strategy & Branding
- Consumer Behavior and Decision-Making
- Market Research Methods
- Digital Marketing Fundamentals
Semester 2 – Advanced Analytical & Strategic Marketing
- Data Analytics for Marketing
- Pricing Strategies and Value Management
- Integrated Marketing Communications
- Applied Marketing Project I (case-based or industry brief)
Semester 3 – Specialization & Professional Practice
- Advanced Digital Marketing & Automation
- Strategic Brand Leadership
- Innovation & Product Management
- Applied Marketing Project II (industry-partnered project)
Semester 4 – Master’s Thesis & Final Project
- Independent Research Thesis
- Marketing Consulting Project or Empirical Study
- Presentation & Professional Portfolio Development
Career Opportunities
Graduates of this program are prepared for a wide range of roles within international business and marketing environments. Career paths include brand manager, marketing analyst, digital marketing strategist, product manager, and business development specialist. With Cologne’s strong corporate landscape and research-driven ecosystem, students gain valuable opportunities to connect with companies, agencies, and global organizations.
Why Choose This Program
Choosing the Master of Science in Business Administration – Marketing means joining a program that blends academic excellence with real-world business application. Offered by the University of Cologne, it provides access to renowned faculty, advanced research opportunities, and a highly international study environment.
The program’s strength lies in its analytical focus, global perspective, and strong ties to industry partners. Students not only master modern marketing tools and research methods but also develop the strategic thinking and communication skills needed to excel in competitive global markets.
Contact Information
University of Cologne – Student Advisory Service
Universitätsstr. 22a
50937 Köln, Germany
Tel: 0221 / 470-1021
Email: zsb-info@verw.uni-koeln.de
Programme Contact – Marketing
Universität zu Köln
50937 Köln, Germany
International Office – University of Cologne
Universitätsstr. 22a
50937 Köln, Germany
Email: C.Biehl@verw.uni-koeln.de
