Business Administration - Marketing
Radboud University Nijmegen offers the Master of Science in Business Administration – Marketing as a one-year, full-time, on-campus program focused on understanding consumer behavior, strategic marketing, and data-driven decision-making in modern business environments. The program equips students with both theoretical knowledge and practical insights into how organizations create, communicate, and deliver value in competitive markets.
With a strong emphasis on consumer insights, strategic marketing, and data analytics, students develop advanced skills in market research, branding, and digital marketing strategies. The program prepares graduates for careers in marketing management, brand consultancy, business development, and strategic planning roles. Radboud University Nijmegen provides a research-oriented academic setting that integrates scientific knowledge with real-world marketing challenges, preparing students for success in global business environments.
Key Facts
Key Facts
- Program Title: Business Administration - Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: Radboud University Nijmegen, Netherlands
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing
- Introduction to Marketing and Consumer Behavior
- Digital Marketing and Branding Strategies
- Research Methods in Business and Marketing
Semester 2 – Advanced Marketing
- Marketing Communications and Advertising
- Global Marketing and Strategic Market Management
- Seminar: Innovation and Trends in the Marketing Industry
Career Opportunities
Graduates of the Business Administration - Marketing Master’s program are highly sought after in sectors such as marketing strategy, advertising, and brand management. With expertise in digital marketing, consumer behavior, and strategic marketing, graduates can pursue roles as marketing managers, brand strategists, digital marketing specialists, or market researchers. The increasing reliance on innovative marketing strategies ensures strong career prospects in both the private and public sectors.
Why Choose This Program
Business Administration - Marketing program focuses on marketing strategy, consumer behavior, and brand management. Students will develop the skills necessary to design and implement effective marketing campaigns, using both traditional and digital marketing channels. The program prepares graduates for leadership roles in marketing and advertising, ensuring they are equipped to succeed in the dynamic field of business marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)24 361 2222
Email: study@ru.nl
Address: Radboud University Nijmegen, Comeniuslaan 4, 6525 HP Nijmegen, Netherlands
