Business Administration - Service Management
University of Bologna offers a Master of Science in Business Administration - Service Management, a two-year, full-time on-campus program designed to provide students with the knowledge and skills required to manage and innovate within the service sector. The program covers key topics such as service design, customer experience management, operations management, and service marketing, preparing students to lead service-oriented organizations and drive growth in the global service economy.
Graduates will be well-prepared for careers in service management, customer experience and operations strategy. The University of Bologna offers practical learning opportunities, including internships and real-world projects, ensuring students gain the expertise necessary to manage and improve services in various industries.
Key Facts
Program Structure
Semester 1 - Foundations in Business Administration - Service Management
- Introduction to Service Management and Business Administration
- Service Design and Customer Experience
- Marketing and Branding for Service Industries
- Research Methods in Service Management
Semester 2 - Advanced Business Administration - Service Management
- Service Operations and Performance Management
- Digital Transformation in Service Industries
- Seminar: Innovations in Service Management
- Research Project / Fieldwork in Service Management
Semester 3 - Specialization & Applied Research
- Service Innovation and Technology Management
- Leadership and Strategic Management in Services
- Research Project / Fieldwork in Business Administration
- Elective Modules in Hospitality or Tourism Management
Semester 4 - Master’s Thesis & Final Project
- Independent Research / Thesis
- Data Analysis and Service Management Solutions
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Business Administration - Service Management program can pursue careers as service managers, operations managers, or business consultants. They are equipped to lead organizations in the service industry, improve operational processes, and enhance customer satisfaction. This program prepares professionals for leadership roles in diverse service sectors, including hospitality, healthcare, and customer service industries.
Why Choose This Program
The Business Administration - Service Management program provides students with a deep understanding of service management principles, customer relationship strategies, and operational excellence. Graduates gain the knowledge and skills needed to lead service organizations and optimize customer experience in an increasingly competitive market.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 051 209 9111
Email: urp@unibo.it
Address: University of Bologna, Via Zamboni 33, 40126 Bologna, Italy
