Business Analytics
The Bachelor of Business Administration in Business Analytics is a four-and-a-half-year interdisciplinary program that equips students with the knowledge and skills necessary to analyze complex business data and inform strategic decision-making. Students study data analytics, statistics, business intelligence, data visualization, and predictive modeling, developing analytical, quantitative, and problem-solving abilities essential for modern business environments. The program emphasizes both theoretical understanding and practical application, preparing graduates to interpret large datasets, identify trends, and provide actionable insights that drive organizational success.
Throughout the program, students engage in case studies, simulations, collaborative projects, and internships that integrate business theory with data analytics practice. The curriculum fosters critical thinking, data-driven decision-making, and technical proficiency, enabling students to apply statistical and computational tools to solve real-world business challenges. By combining rigorous analytical training with exposure to business operations, graduates are prepared to contribute effectively in diverse professional contexts and advance in technology-driven business roles.
Key information
Key Facts
- Program Title: Business Analytics
- Degree Type: Bachelor of Business Administration
- Duration: 4,5 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 January 2026
- Location: Emory University, United States
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Business and Analytics
• Introduction to Business Administration
• Principles of Management
• College Writing and Research
• Introduction to Statistics and Data Analysis
Year 2 – Core Business Analytics Concepts
• Data Analytics and Business Intelligence
• Financial Accounting and Management
• Microeconomics and Macroeconomics
• Business Law and Ethics
Year 3 – Advanced Analytical Methods
• Predictive Modeling and Data Mining
• Data Visualization and Reporting
• Operations and Supply Chain Analytics
• Elective: Marketing Analytics / Financial Analytics
Year 4 – Applied Analytics and Integration
• Advanced Statistical Modeling
• Business Strategy and Decision Making
• Internship or Experiential Learning
• Elective: Data Science Applications in Business
Year 4.5 – Capstone and Professional Integration
• Senior Capstone Project in Business Analytics
• Applied Business Research
• Presentation and Professional Portfolio
• Internship Continuation or Industry Collaboration
Career Opportunities
Graduates of Business Analytics are prepared for careers in data analysis, business intelligence, management consulting, financial analysis, marketing analytics, operations, and strategy development. They may also pursue advanced studies in business analytics, data science, finance, or MBA programs, enhancing both professional and academic opportunities. Employers value graduates’ analytical skills, quantitative proficiency, technical expertise, and ability to translate data into actionable insights, enabling them to contribute effectively to business strategy, operational efficiency, and innovation in corporations, consulting firms, and technology companies. Alumni are equipped to drive data-informed decision-making and deliver impactful solutions in dynamic business environments.
Why Choose This Program
This program is ideal for students passionate about leveraging data to solve complex business problems and drive organizational success. Emory University offers a rigorous and applied curriculum with mentorship, real-world projects, and access to industry-standard tools and software. The program emphasizes critical thinking, analytical reasoning, and technical proficiency, preparing graduates to navigate data-rich environments and make informed strategic decisions. Students leave the program with strong analytical skills, practical experience, and professional readiness, fully equipped to pursue careers or advanced studies in business analytics, consulting, and technology-driven management roles.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 404 727 6123
Email: contentedit@emory.edu
Address: University of Emory, 201 Dowman Drive, Atlanta, GA 30322, United States
