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Business Analytics
The Bachelor of Science in Business Analytics at the University of Southampton focuses on applying data analytics and statistical methods to solve business problems. This three-year, full-time program covers topics such as data visualization, predictive analytics, and business intelligence, preparing students for a career in data-driven decision-making.
On-campus learning includes hands-on experience with analytics tools, real-world business case studies, and data modeling. Graduates are prepared for careers in business analytics, data science, market research, and consulting, where they can use their analytical skills to optimize business processes.
Key information
Key Facts
- Program Title: Business Analytics
- Degree Type: Bachelor of Science
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 16 August 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Business Analytics
- Introduction to Business and Management
- Principles of Business Analytics
- Introduction to Data Analysis and Statistics
- Fundamentals of Accounting and Finance
- Organizational Behavior and Management
Year 2 – Applied Business Analytics
- Data Science and Statistical Modelling
- Business Intelligence and Decision Support Systems
- Marketing Analytics and Consumer Behavior
- Operations and Supply Chain Management
- Business Economics and Market Analysis
Year 3 – Advanced Business Analytics and Final Project
- Predictive Analytics and Machine Learning
- Big Data Analytics and Cloud Computing
- Advanced Business Strategy and Performance Measurement
- Business Ethics and Governance
- Capstone Project in Business Analytics
Career Opportunities
Graduates of the Business Analytics Bachelor of Science program are well-prepared for a variety of roles in data analysis, business intelligence, consulting, marketing analytics, and operations management. They can pursue careers as data analysts, business intelligence analysts, financial analysts, market researchers, or operations managers. The program’s strong foundation in data science, statistical modelling, and business strategy ensures graduates are equipped to work in sectors such as finance, consulting, technology, and e-commerce. Graduates are also prepared for roles in business development, data-driven decision-making, and strategic planning. The program provides a solid foundation for those wishing to pursue postgraduate study in data science, business administration, or analytics.
Why Choose This Program
The University of Southampton’s Business Analytics Bachelor of Science program offers an interdisciplinary education that blends business administration with advanced data analytics. Students will gain the technical and strategic skills required to analyze complex business data, make informed decisions, and drive organizational performance. The program covers data visualization, machine learning, big data, and business decision-making tools, ensuring that students are well-equipped to succeed in data-driven industries. Southampton’s state-of-the-art facilities, industry connections, and strong focus on practical learning provide students with opportunities for internships, networking, and hands-on experience in real-world business scenarios. The program’s emphasis on data analytics and its application in business contexts makes it an ideal choice for students looking to thrive in the fast-growing field of business analytics.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
