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Business Analytics
The Bachelor of Science in Business Analytics at the University of Southampton is a three-year, full-time program that focuses on the application of data analytics techniques to solve business problems. Students will learn how to analyze large datasets, extract meaningful insights, and apply those insights to improve business strategies and decision-making. Core courses include data visualization, statistics, business intelligence, and operations management.
On-campus learning includes hands-on projects using real-world business data, case studies, and the opportunity to work with industry-standard analytics tools and software. Graduates are well-prepared for careers in business analytics, data science, operations management, and marketing analytics, where they can help organizations use data to make strategic decisions and optimize performance.
Key information
Key Facts
- Program Title: Business Analytics
- Degree Type: Bachelor of Science
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Finance
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Business Analytics
- Introduction to Business and Management
- Principles of Business Analytics and Data Science
- Introduction to Financial Accounting and Economics
- Quantitative Methods for Business and Economics
Year 2 – Intermediate Business Analytics
- Data Management and Database Systems
- Predictive Analytics and Machine Learning
- Business Intelligence Tools and Techniques
- Marketing Analytics and Consumer Behaviour
Year 3 – Advanced Business Analytics and Research
- Big Data Analytics and Data-driven Decision Making
- Advanced Statistical Methods for Business
- Strategic Business Intelligence and Risk Management
- Dissertation/Independent Research Project
Career Opportunities
Graduates of the Business Analytics program are well-prepared for careers in data analytics, business intelligence, and consulting. Career opportunities include roles as business analysts, data scientists, business intelligence analysts, and positions in finance, marketing, consulting, and technology companies. The program’s strong focus on data-driven decision-making, predictive analytics, and business strategy provides graduates with the skills needed to excel in the growing field of business analytics. Many graduates also pursue graduate studies in data science, business analytics, or related fields.
Why Choose This Program
The Business Analytics program at the University of Southampton equips students with the skills and knowledge needed to thrive in the rapidly growing field of data science and business analytics. By combining data analysis techniques, business management principles, and practical industry tools, students gain the expertise required to solve complex business problems using data. The program prepares graduates for high-demand roles in data-driven industries and offers the opportunity to gain hands-on experience in applying business analytics to real-world challenges. This program is ideal for students looking to pursue careers in business intelligence, data analytics, and strategic decision-making.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
