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Business Analytics
Business Analytics program provides students with a comprehensive understanding of data-driven decision-making in business environments. Over four years, students study statistics, data analysis, business intelligence, information systems, and predictive modeling, developing strong analytical, technical, and problem-solving skills. The curriculum combines theoretical knowledge with hands-on projects, enabling students to interpret complex datasets, identify trends, and provide actionable insights to improve organizational performance. Students also explore strategic management, marketing analytics, and finance, preparing them to address challenges in a competitive business landscape.
Students engage in case studies, data projects, and collaborative workshops, gaining practical experience in data visualization, database management, and business modeling. The program emphasizes applied analytics, critical thinking, and professional practice, equipping graduates to work in various sectors including finance, marketing, consulting, and operations. Graduates leave the program with the ability to apply quantitative and qualitative methods, design data-driven strategies, and contribute effectively to business growth and innovation.
Key information
Key Facts
- Program Title: Business Analytics
- Degree Type: Bachelor of Business Administration
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 December 2025
- Location: University of Texas at Austin, United States
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Business Analytics
- Introduction to Business Analytics
- Business Statistics and Mathematics
- Principles of Management and Marketing
- Information Systems Fundamentals
Year 2 – Intermediate Analytics and Business Studies
- Data Management and Database Systems
- Quantitative Methods for Business
- Financial and Managerial Accounting
- Marketing Analytics
Year 3 – Advanced Analytics and Specialization
- Predictive Modeling and Data Mining
- Business Intelligence and Decision Support
- Operations and Supply Chain Analytics
- Analytics Project and Case Studies
Year 4 – Capstone Projects and Professional Preparation
- Senior Analytics Project / Thesis
- Internship in Business or Consulting
- Advanced Data Visualization and Reporting
- Professional Portfolio Development
Career Opportunities
Graduates are prepared for careers in business analytics, data analysis, consulting, finance, marketing analytics, operations management, and decision support roles. They may work in corporations, consulting firms, financial institutions, or technology companies, applying their skills to extract insights from data and guide strategic decisions. The program equips students with analytical, technical, and communication skills, enabling them to interpret complex business data, provide actionable recommendations, and improve organizational performance. By combining academic knowledge, applied projects, and professional experience, graduates are prepared to contribute meaningfully to the fields of business analytics and data-driven management.
Why Choose This Program
This program offers a comprehensive and applied approach to business analytics, integrating theoretical knowledge with hands-on experience in data analysis, decision-making, and business strategy. Its curriculum fosters critical thinking, technical expertise, and professional skills while students engage in projects, internships, and collaborative case studies. Guided by experienced faculty and supported by access to analytics tools and business resources, students develop expertise in interpreting data, designing business solutions, and implementing evidence-based strategies. Graduates leave the program with strong analytical skills, applied business experience, and professional readiness, fully prepared for careers in analytics, consulting, and data-driven business management, contributing meaningfully to organizational success.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 (512) 471-3434
Email: gradadmissions@utexas.edu
Address: 110 Inner Campus Drive, Stop G1800, Austin, TX 78712, USA
