Business Analytics
The Bachelor of Science in Business Analytics at Vrije Universiteit Amsterdam (VU Amsterdam) is a three-year, full-time on-campus program that focuses on using data, statistics, and technology to solve complex business problems. The program integrates business administration with advanced analytical techniques, enabling students to transform large datasets into actionable insights. Core subjects include data analysis, business intelligence, machine learning fundamentals, and operations management, alongside training in programming and quantitative methods.
Graduates are well-prepared for careers in consulting, finance, technology, and data-driven business environments, as well as for further academic study in business analytics or related fields. With a strong emphasis on data-driven decision-making, business intelligence, and analytical modeling, students develop the technical and strategic skills needed to support organizations in making informed and effective business decisions.
Key Facts
Key Facts
- Program Title: Business Analytics
- Degree Type: S. Bachelor
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: Vrije Universiteit Amsterdam (VU Amsterdam), Netherlands
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Business Analytics
- Introduction to Business Analytics and Data Science
- Statistical Methods for Business Analytics
- Research Methods in Business and Data
Year 2 – Advanced Business Analytics
- Predictive Analytics and Machine Learning
- Business Decision Making with Big Data
- Seminar: Business Applications of Data Analytics
Year 3 – Specialization in Business Analytics
- Data Visualization and Business Intelligence
- Big Data Analytics and Cloud Computing
- Independent Research Project
Career Opportunities
Graduates of the Business Analytics program are in high demand in industries such as finance, marketing, technology, and consulting. With expertise in data analysis, statistical modeling, and business decision-making, graduates are well-equipped to pursue careers as data analysts, business analysts, market researchers, or operations managers. The increasing importance of data-driven decision-making ensures strong job prospects for graduates in both the private and public sectors.
Why Choose This Program
The Business Analytics program focuses on equipping students with the skills to analyze and interpret data to inform business strategies. Students will learn advanced techniques in data analysis, statistical modeling, and decision-making tools. The program’s focus on practical application ensures graduates are well-prepared for the growing demand for data-driven decision-making in business, providing them with the skills necessary to excel in various analytical roles across industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 20 598 5555
Email: internationalstudents@vu.nl
Address: Vrije Universiteit Amsterdam (VU Amsterdam), De Boelelaan 1105, 1081 HV Amsterdam, Netherlands
