Business Analytics
The Business Analytics Bachelor of Science program at the University of North Carolina prepares students to transform data into actionable insights that drive smarter business decisions. The curriculum blends analytical methods, data visualization, statistical modeling, and business strategy to help students understand how data informs performance, customer behavior, and operational efficiency. Students gain fluency in tools such as SQL, Python, and Excel, while also learning how to interpret and communicate results to stakeholders. By integrating technical training with core business knowledge, the program offers a solid foundation for understanding how data can shape decisions across marketing, finance, logistics, and more.
This program places strong emphasis on real-world application through projects, simulations, and case-based learning, allowing students to apply analytical techniques to solve business problems. With mentorship from faculty and opportunities for internships, students develop the ability to clean, analyze, and visualize data within business contexts. From learning predictive modeling to optimizing decision-making under uncertainty, students become confident in their ability to navigate complex data systems and generate meaningful conclusions. The program’s structure equips graduates to work across industries and organizations that rely on data to improve outcomes and gain competitive advantages.
Key information
Key Facts
- Program Title: Business Analytics
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Business Intelligence
- Language of Instruction: English
Program Structure
Year 1 – Business and Quantitative Foundations
• Introduction to Business Analytics
• Principles of Microeconomics and Macroeconomics
• Calculus and Linear Algebra
• Business Communication and Ethics
• Introduction to Information Systems
Year 2 – Core Data and Business Skills
• Statistics for Business Analytics
• SQL and Relational Databases
• Data Visualization and Dashboarding
• Financial and Managerial Accounting
• Marketing Principles and Customer Data
Year 3 – Advanced Analytics and Strategy
• Predictive Analytics and Machine Learning
• Business Intelligence Tools and Platforms
• Operations and Supply Chain Analytics
• Data Governance and Ethics
• Elective in HR Analytics or Retail Strategy
Year 4 – Capstone and Professional Integration
• Data-Driven Decision Making
• Business Analytics Capstone Project
• Internship or Corporate Analytics Lab
• Elective in Artificial Intelligence or Finance Analytics
• Strategy and Performance Management
Career Opportunities
Graduates of the Business Analytics B.S. program enter a rapidly growing field where data literacy and strategic thinking are highly valued. Typical career paths include roles such as data analyst, business intelligence specialist, operations analyst, and marketing analytics consultant, working across sectors like technology, healthcare, finance, retail, and logistics. Employers look for professionals who can not only process and analyze large datasets but also communicate insights effectively and support decision-making with evidence-based recommendations. This program also prepares students for entry-level positions in consulting firms, enterprise data teams, or innovation labs where they contribute to dashboard development, performance tracking, and digital transformation efforts. Some graduates pursue advanced roles in product analytics, customer insights, or data-driven strategy, while others continue their studies with a master's in analytics, information systems, or business administration. The growing need for professionals who can bridge business goals with technical data solutions makes this program a strong launching point for a high-impact, future-focused career in analytics and decision science.
Why Choose This Program
This program is designed for students who want to understand how data shapes business in the real world and who are eager to develop both technical expertise and strategic insight. The curriculum combines mathematics, computing, and business knowledge in a seamless structure that reflects the interdisciplinary nature of modern analytics. Students gain hands-on experience with widely used platforms and techniques, developing the confidence to tackle real business challenges with data-driven approaches. The University of North Carolina offers access to analytics labs, faculty with industry connections, and opportunities to engage in internships and case competitions. This supportive environment helps students sharpen their problem-solving and storytelling skills—two essential components of success in analytics. Whether you aim to work in consulting, tech startups, or global enterprises, this program equips you with the mindset and tools to turn information into impact. It’s an ideal path for students ready to lead the way in digital innovation, data strategy, and intelligent decision-making across today’s evolving business landscape.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
