Business Analytics
The Business Analytics program at the University of Bath provides students with the skills to analyze and interpret complex data to inform business decision-making. This one-year, full-time Master of Science (MSc) program prepares students for a career in data-driven business environments, equipping them with advanced analytical techniques and practical experience.
Students will explore key topics in data analytics, business intelligence, and predictive modeling, gaining the knowledge required to leverage data for strategic advantage. The program is ideal for those seeking to enhance their expertise in business analytics and pursue roles in consultancy, finance, marketing, or management.
Key information
Key Facts
Program Title: Business Analytics
Degree Type: Master of Science (MSc)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 30th June 2026
Location: University of Bath, United Kingdom
Field of Study: Business Administration
Language of Instruction: English
Program Structure
Semester 1 – Core Business Analytics Foundations
• Data Management and Business Intelligence
• Quantitative Methods for Decision Making
• Statistical Programming for Analytics (Python and R)
• Fundamentals of Business and Management
Semester 2 – Advanced Analytics and Applied Research
• Predictive Analytics and Machine Learning Applications
• Operations and Supply Chain Analytics
• Strategic Decision Support Systems
• Research Project in Business Analytics
Career Opportunities
Graduates of the Business Analytics program at the University of Bath are equipped with the technical, analytical, and managerial skills required to thrive in today’s data-driven business environment. Career paths typically include data analyst, business intelligence consultant, operations analyst, and management analyst roles in global corporations, consulting firms, and financial institutions. The program’s strong emphasis on practical data application also opens doors to positions in digital transformation, strategic planning, and process optimization. Many graduates advance into leadership positions that bridge the gap between technical analytics teams and executive decision-making, while others pursue further academic research or PhD studies focused on business data analysis.
Why Choose This Program
The MSc in Business Analytics at the University of Bath offers a powerful combination of data science, management insight, and strategic application, enabling students to turn complex datasets into actionable business intelligence. The curriculum integrates both theoretical understanding and hands-on learning through case studies, simulations, and real-world projects. Students benefit from access to Bath’s strong industry partnerships, gaining exposure to modern analytical tools and business systems used by leading organizations. This program is ideal for those aiming to develop the ability to make data-informed decisions and drive innovation in dynamic business environments. With its balance of quantitative rigor and management relevance, it provides an excellent platform for building a future in analytics-driven leadership.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1225 388388
Email: admissions@bath.ac.uk
Address: University of Bath, Claverton Down, Bath BA2 7AY, United Kingdom
