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Business Analytics with Placement
The Bachelor of Science in Business Analytics with Placement at the University of Southampton is designed to provide students with the skills needed to analyze complex business data and make informed decisions. This four-year, full-time program covers key topics such as data mining, business intelligence, predictive analytics, and statistical analysis. Students will gain hands-on experience in the tools and techniques used in business analytics, preparing them for roles in various industries that rely on data-driven decision-making.
On-campus learning includes practical sessions in data visualization, forecasting, and data modeling, along with an industrial placement year, which gives students the opportunity to apply their learning in a real business environment. Graduates are well-equipped for careers in business intelligence, management consulting, financial analytics, and data science, where they can apply their knowledge to optimize business operations and enhance strategic decision-making.
Key information
Key Facts
- Program Title: Business Analytics with Placement
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Business Intelligence
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Business Analytics
- Introduction to Business and Management
- Principles of Business Analytics and Data Science
- Introduction to Statistics and Data Analysis
- Financial Accounting and Business Economics
Year 2 – Intermediate Business Analytics and Data Techniques
- Data Management and Database Systems
- Predictive Analytics and Machine Learning
- Business Intelligence Tools and Techniques
- Marketing Analytics and Consumer Behaviour
Year 3 – Placement Year
- Work placement in an accredited company or organization
- Practical experience in business analytics, data management, and decision-making
- Development of professional skills and industry-specific knowledge
Year 4 – Advanced Business Analytics and Research
- Advanced Business Analytics and Data Visualisation
- Big Data Analytics and Data-driven Decision Making
- Strategic Business Intelligence and Risk Management
- Dissertation/Independent Research Project
Career Opportunities
Graduates of the Business Analytics with Placement program are well-equipped for careers in data analytics, business intelligence, and consulting. Career opportunities include roles as business analysts, data scientists, business intelligence analysts, and positions in finance, marketing, consulting, and technology companies. The program's strong emphasis on data-driven decision-making, predictive analytics, and business intelligence ensures that graduates are prepared for high-demand roles in industries across the globe. Many graduates also go on to pursue graduate studies in business analytics, data science, or related fields.
Why Choose This Program
The Business Analytics with Placement program at the University of Southampton provides students with the skills and knowledge needed to thrive in the rapidly growing field of business analytics. Combining data science and business management, the program focuses on applying data analysis to real-world business challenges. The year-long placement provides students with invaluable industry experience, helping them develop practical skills in business intelligence and data analytics. This program is ideal for those seeking to pursue careers in data analytics, business intelligence, or strategic decision-making, offering a blend of theoretical knowledge and hands-on experience in a real business environment.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
