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Business - General Management
The Business - General Management MBA program at the University of Wisconsin is a comprehensive two-year, full-time on-campus program designed for students seeking to develop broad expertise in management and leadership within the global business environment. This program provides a deep dive into core business disciplines such as strategy, finance, marketing, operations, and organizational behavior, while also emphasizing leadership, decision-making, and entrepreneurial thinking. Students will gain a comprehensive understanding of how businesses operate and how to manage both people and resources effectively to drive sustainable growth.
The curriculum blends theoretical knowledge with practical applications, offering real-world business scenarios, case studies, and opportunities for internships or consulting projects with leading organizations. Throughout the program, students will build essential skills in areas such as strategic thinking, cross-cultural communication, and problem-solving that are critical for successful business leadership. The program also incorporates cutting-edge tools in data analytics, digital transformation, and sustainable business practices. Upon completion, graduates will be equipped with the leadership skills and business acumen necessary to excel in a wide range of managerial roles in both large corporations and startups across industries
Key information
Key Facts
- Program Title: Business - General Management
- Degree Type: Master of Business Administration
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 10 July 2026
- Location: University of Wisconsin, United States
- Field of Study: Management Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Business and Management
- Principles of Management and Organizational Behavior
- Financial Accounting and Managerial Finance
- Marketing Management and Strategy
- Business Ethics and Corporate Social Responsibility
Semester 2 – Advanced Business Skills and Leadership
- Strategic Management and Competitive Analysis
- Operations Management and Supply Chain Strategy
- Leadership and Change Management
- Data Analytics for Business Decision Making
Semester 3 – Specialized Management Topics
- International Business and Cross-Cultural Management
- Digital Business and Innovation
- Entrepreneurship and New Venture Creation
- Business Law and Corporate Governance
Semester 4 – Capstone Project and Professional Development
- Capstone Consulting Project or Internship
- Business Communication and Negotiation Skills
- Advanced Leadership and Executive Coaching
- Final Business Strategy Presentation
Career Opportunities
Graduates of the Business - General Management MBA program from the University of Wisconsin are well-prepared to take on leadership roles in diverse industries such as consulting, finance, technology, manufacturing, and healthcare. With expertise in strategic management, operations, marketing, and organizational leadership, graduates can pursue careers as general managers, executives, entrepreneurs, or management consultants. The program’s strong emphasis on entrepreneurial thinking, global business perspectives, and data-driven decision-making also makes it an ideal choice for those looking to launch their own businesses or pursue careers in venture capital or startups. Additionally, the program’s network of alumni and industry partnerships offers graduates extensive opportunities for career advancement, mentorship, and leadership positions across industries worldwide.
Why Choose This Program
The Business - General Management MBA program at the University of Wisconsin offers a world-class education that prepares students to be agile, strategic leaders in an ever-evolving global business landscape. The program’s integrated approach to management combines core business disciplines with specialized courses in leadership development, entrepreneurship, and global business strategies, providing students with a well-rounded education. The on-campus experience facilitates hands-on learning through real-world business case studies, networking opportunities, and access to leading-edge business tools. Students also benefit from personalized career coaching, leadership development workshops, and opportunities to participate in internships or consulting projects. Graduates of this program leave with not only the knowledge but also the practical experience to lead teams, drive innovation, and make strategic decisions that are crucial for business success in a dynamic and competitive environment.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
