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The Bachelor of Business Administration in Management at the University of Wisconsin is structured to develop future leaders equipped with the knowledge and skills to manage teams, projects, and entire organizations across industries. This four-year, full-time program focuses on the principles of management, organizational dynamics, and strategic decision-making. Students begin by mastering fundamental business areas such as finance, marketing, and accounting before diving into leadership, operations, and international business concepts. The curriculum is designed to provide a balance of theoretical understanding and practical tools needed to respond effectively to real-world challenges in business environments.
Throughout the program, students engage with contemporary management topics including organizational change, innovation strategies, and responsible leadership. Collaborative projects, internships, and simulations are embedded in the coursework, allowing students to experience decision-making in action and improve their communication, teamwork, and problem-solving abilities. The University of Wisconsin’s emphasis on ethics, sustainability, and global awareness ensures that graduates are not only skilled professionals but also conscious and adaptable leaders. Whether aiming for entrepreneurship, corporate roles, or nonprofit leadership, this program cultivates versatile managers who can confidently navigate today's fast-evolving marketplace.
Year 1 – Core Business Foundations
• Principles of Management
• Business Communication
• Introduction to Microeconomics
• College Algebra for Business
Year 2 – Business Tools and Organizational Concepts
• Financial Accounting
• Business Law and Ethics
• Organizational Behavior
• Data Analytics in Business
Year 3 – Strategic and Operational Management
• Operations and Supply Chain Management
• International Business Environment
• Marketing and Consumer Behavior
• Project Management Techniques
Year 4 – Leadership Development and Integration
• Strategic Management and Decision Making
• Leadership and Change Management
• Internship or Applied Business Consulting Project
• Senior Capstone in Management
Graduates of this program are prepared to take on a wide variety of roles across corporations, startups, nonprofit organizations, and government agencies. They often work as operations managers, business analysts, project coordinators, department supervisors, or management consultants. The degree also opens paths toward careers in logistics, human resources, and entrepreneurship. With a well-rounded education in both the human and analytical aspects of business, alumni are valued for their ability to manage teams, streamline processes, and contribute to strategic growth. Many pursue advanced degrees such as an MBA to deepen their knowledge and expand their career horizons. The program’s focus on leadership and adaptability equips graduates to thrive in complex and competitive business environments.
This program stands out for its holistic management approach, experiential learning opportunities, and focus on ethical leadership. At the University of Wisconsin, students benefit from a curriculum that is both rigorous and flexible, allowing them to tailor their learning to match their career interests. Access to business leaders, internship opportunities, and real-world case studies ensures that students graduate with practical experience alongside academic knowledge. With a strong support system, vibrant campus resources, and a forward-thinking mindset, this program prepares individuals to become effective decision-makers who lead with confidence, integrity, and strategic insight.
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA