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The Business with Marketing (Hons) program at the University of Edinburgh combines essential business administration principles with a focus on marketing strategy and consumer behavior. Over four years, students will gain a comprehensive understanding of business operations, alongside specialized marketing skills that are crucial in today’s competitive global market.
The program equips graduates with both practical business acumen and in-depth knowledge of marketing techniques, preparing them for successful careers in marketing, brand management, and business development across various industries.
Program Title: Business with Marketing (Hons)
Degree Type: Bachelor of Arts (BA)
Duration: 4 years
Mode of Study: Full-time, On Campus
Application Deadline: 14th January 2026
Location: University of Edinburgh, United Kingdom
Field of Study: Business Administration
Language of Instruction: English
The program offers a balance of core business courses, such as finance, management, and economics, along with specialized marketing modules. In the first two years, students will build a foundation in business principles, marketing theory, and consumer behavior. In the final two years, students delve deeper into topics like digital marketing, brand management, and market research, with opportunities for independent projects and industry placements.
Graduates of the Business with Marketing (Hons) program are well-equipped for careers in marketing, advertising, brand management, market research, and business development. The program also offers a strong foundation for those looking to pursue roles in strategic management, digital marketing, or consultancy.
The Business with Marketing (Hons) program at the University of Edinburgh provides students with both the analytical and creative skills required to succeed in the dynamic field of marketing. With expert faculty, hands-on industry experience, and access to a wide network of global business opportunities, this program prepares graduates for high-demand roles in the marketing and business sectors.
For further information, please contact the admissions office at:
Phone: +44 (0)131 650 1000
Email: admissions@ed.ac.uk
Address: University of Edinburgh, Old College, South Bridge, Edinburgh EH8 9YL, United Kingdom