Communication and Media
The Bachelor of Arts in Communication and Media at the University of Michigan provides students with a comprehensive education in media theory, communication practices, and digital technologies. The program emphasizes understanding how communication shapes societies, influences public opinion, and drives cultural change. Students develop strong analytical skills, media literacy, and practical expertise in communication strategies, preparing them to interpret, produce, and manage content across multiple platforms. Coursework combines theoretical frameworks with hands-on projects, offering students opportunities to apply concepts in real-world contexts through collaborative exercises, media production, and research initiatives.
Through exploration of diverse communication forms—including digital media, journalism, and public relations—students gain a broad perspective on media dynamics and cultural narratives. The program nurtures critical thinking, creative problem solving, and ethical decision-making, equipping graduates with the knowledge to navigate complex communication environments. Graduates leave prepared for careers in media production, public relations, journalism, marketing, communication research, and content strategy, while also being ready for advanced studies in communication, media studies, or related fields, enabling them to contribute thoughtfully to evolving media landscapes.
Key information
Key Facts
- Program Title: Communication and Media
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of Michigan, United States
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Communication and Media
• Introduction to Communication Theory
• Media Studies Foundations
• Writing and Rhetoric
• Digital Tools for Communication
Year 2 - Intermediate Communication and Media Skills
• Media Analysis and Criticism
• Public Speaking and Persuasion
• Journalism and Reporting Techniques
• Research Methods in Communication
Year 3 - Advanced Communication Studies
• Media Production and Design
• Interpersonal and Organizational Communication
• Digital Media Strategy
• Electives in Media or Communication
Year 4 - Capstone and Professional Integration
• Senior Thesis or Media Project
• Advanced Seminar in Communication Studies
• Internship or Applied Project
• Professional Development and Portfolio Preparation
Career Opportunities
Graduates gain expertise in media strategy, content creation, communication research, public relations, and digital media management. They are prepared for careers as media analysts, journalists, communication specialists, content managers, public relations coordinators, or educators in communication and media studies. The program also provides a solid foundation for graduate studies in communication, media, journalism, or public relations. Graduates leave ready to develop, analyze, and deliver messages across diverse platforms, helping organizations, communities, and audiences engage meaningfully with information in a rapidly changing media landscape.
Why Choose This Program
This program is ideal for students seeking a curriculum that integrates critical analysis, communication theory, and media practice. Learners engage in writing, research, and production projects that enhance analytical thinking, creative expression, and professional skills. The curriculum emphasizes digital literacy, media ethics, and audience engagement, preparing students to respond effectively to complex challenges in communication environments. With its focus on media production, strategic communication, and analytical problem solving, the program equips students to excel in careers in media, public relations, journalism, and digital content strategy while cultivating strong professional and creative competencies.
Contact Information
For further information, please contact the admissions office at:
Phone: 734-764-8129
Email: rackadmis@umich.edu
Address: Graduate Admissions Office, University of Michigan, Ann Arbor, MI 48109, USA
