Communication - Media Studies Track
The Master of Arts in Communication with a Media Studies Track is designed to provide students with a deep understanding of media, communication theory, and industry practices. The program explores how media shapes public opinion, culture, and organizational strategy, enabling students to analyze, create, and manage content across various platforms. Students gain practical experience in media production, research, and audience analysis, preparing them to develop effective communication strategies and lead media initiatives in dynamic environments.
Throughout the program, students engage in applied projects, case studies, and collaborative research that emphasize critical thinking, analytical skills, and strategic decision-making. The curriculum covers media theory, digital communication, content strategy, and media management, allowing graduates to understand industry trends and implement innovative solutions. By the end of the program, students possess the expertise, professional insight, and practical skills necessary to excel in careers in media, communication, and organizational leadership.
Key information
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Key Facts
- Program Title: Communication - Media Studies Track
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 23 January 2026
- Location: Stanford University, United States
- Field of Study: Media Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Media and Communication
- Introduction to Media Studies
- Communication Theory and Practice
- Media Production and Content Creation
- Research Methods in Communication
Semester 2 – Advanced Media Analysis & Strategy
- Digital Media and Audience Engagement
- Media Management and Policy
- Strategic Communication and Branding
- Seminar in Contemporary Media Issues
Semester 3 – Applied Projects & Industry Experience
- Media Analytics and Performance Metrics
- Research Project / Internship
- Elective Modules in Journalism, Marketing, or Digital Media
- Media Campaign Design and Implementation
Semester 4 – Master’s Thesis & Capstone Project
- Independent Research / Thesis
- Media Strategy and Leadership
- Presentation of Findings & Professional Portfolio
- Capstone Project in Media Management
Career Opportunities
Graduates of this program are prepared for careers in media management, strategic communication, public relations, digital marketing, content creation, and media consultancy. They can work in media companies, corporate communication departments, non-profit organizations, or digital agencies. The program develops analytical, strategic, and creative skills, enabling graduates to design and implement effective communication campaigns, manage media projects, and provide insights on audience engagement. Alumni are positioned to influence organizational strategy, media operations, and public communication practices.
Why Choose This Program
This program offers a specialized and practical approach to media studies and communication management. Students gain hands-on experience through research projects, internships, and applied coursework, allowing them to address challenges in modern media environments. The curriculum emphasizes critical thinking, strategic planning, and creative problem-solving, preparing graduates to lead media initiatives and shape organizational communication strategies. By choosing this program, students acquire the expertise, practical experience, and professional skills necessary to succeed in media management, digital communication, and related fields.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 650 000 0000
Email: admissions@standord.edu
Address: University of Standord, 450 Serra Mall, Stanford, CA 94305, United States
