Communication Science - Marketing and Corporate Communication
The Vrije Universiteit Amsterdam (VU Amsterdam) offers a one-year, full-time Master's program in Communication Science – Marketing and Corporate Communication. This program focuses on the strategic use of communication in marketing and organizational settings, equipping students with the skills to manage and optimize communication strategies within companies and brands. Students will explore areas such as consumer behavior, branding, digital marketing, corporate communication, and media relations, gaining a comprehensive understanding of how communication drives business success.
Graduates will be well-prepared for careers in marketing communication, brand management, and corporate PR. With its strong emphasis on practical experience and real-world case studies, VU Amsterdam provides students with access to industry experts and a dynamic learning environment, ensuring they are ready to take on leadership roles in the fast-paced world of marketing and corporate communication.
Key Facts
Key Facts
- Program Title: Communication Science - Marketing and Corporate Communication
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 June 2026
- Location: Vrije Universiteit Amsterdam (VU Amsterdam), Netherlands
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing and Corporate Communication
- Introduction to Marketing and Branding
- Corporate Communication and Public Relations
- Research Methods in Communication
Semester 2 – Advanced Marketing and Corporate Communication
- Strategic Communication and Crisis Management
- Digital Marketing and Social Media Strategies
- Seminar: Emerging Trends in Marketing Communication
Career Opportunities
Graduates of the Marketing and Corporate Communication Master’s program are well-equipped for careers in corporate communication, brand management, and digital marketing. With expertise in managing a company’s public image and developing marketing strategies, graduates can pursue roles as communication managers, PR specialists, brand consultants, and digital marketing experts. They are in demand across various industries, including tech, healthcare, media, and corporate consulting, often taking on leadership roles in marketing and communication departments.
Why Choose This Program
This program emphasizes both practical and theoretical aspects of communication and marketing, providing students with the skills to craft compelling marketing strategies and manage corporate brands effectively. Students engage in real-world projects, gaining experience in communication management, social media marketing, and corporate storytelling. The program’s focus on both marketing theory and corporate communication prepares graduates for influential roles in the fast-paced, ever-changing global business landscape.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 20 598 5555
Email: internationalstudents@vu.nl
Address: Vrije Universiteit Amsterdam (VU Amsterdam), De Boelelaan 1105, 1081 HV Amsterdam, Netherlands
