

The Bachelor of Arts in Communication Studies at the University of Michigan offers a comprehensive program for students interested in understanding human communication, media, and interpersonal interactions. The curriculum emphasizes communication theory, research methods, rhetorical analysis, and media literacy, preparing students to analyze messages, develop persuasive communication strategies, and interpret social dynamics. Students engage in presentations, collaborative projects, and research exercises, developing skills necessary to convey ideas effectively, interpret diverse perspectives, and create evidence based arguments. This program cultivates both analytical proficiency and practical expertise, equipping graduates to succeed in professional, academic, and organizational environments.
Learners explore interdisciplinary connections between communication, sociology, media studies, and psychology. The curriculum offers opportunities for applied research, public speaking, media production, and conflict resolution, allowing students to examine the role of communication in society, organizations, and culture. Through mentorship, collaborative exercises, and hands on projects, students refine critical thinking, research, and communication skills. With a focus on evidence based analysis and applied communication, the program prepares graduates to contribute to media organizations, public relations, and research settings that require strong analytical, interpersonal, and professional communication capabilities.
Year 1 - Foundations in Communication Studies
• Introduction to Communication Theory
• Public Speaking and Presentation Skills
• Interpersonal Communication
• Media and Society
Year 2 - Core Communication Analysis
• Rhetorical Analysis and Criticism
• Quantitative and Qualitative Research Methods
• Organizational Communication
• Communication Ethics
Year 3 - Advanced Applications
• Strategic Communication
• Media Production and Digital Communication
• Intercultural Communication
• Elective Modules in Communication Studies
Year 4 - Capstone and Professional Integration
• Senior Research Project / Thesis
• Communication Campaign Design
• Applied Media and Communication Studies
• Seminar in Contemporary Communication
Graduates of this program acquire advanced analytical, research, and communication skills that prepare them for careers in public relations, media and broadcasting, corporate communications, marketing, and research institutions. They develop expertise in persuasive messaging, media production, and interpersonal communication, enabling them to convey complex ideas, create communication strategies, and manage organizational messaging. The program also prepares graduates for roles in social media management, policy advocacy, and consulting, equipping them to provide evidence based communication solutions. Graduates leave ready to apply critical thinking and practical expertise to professional environments requiring strong analytical and communication capabilities.
This program is ideal for students seeking a curriculum that integrates communication theory with applied research, media production, and strategic messaging, offering mentorship, collaborative projects, and hands on learning. Learners benefit from faculty expertise, media labs, and rigorous coursework that strengthen analytical, research, and interpersonal skills. The curriculum emphasizes evidence based analysis, professional readiness, and practical application, preparing graduates to develop effective communication strategies, lead projects, and contribute to organizational or societal initiatives. With its focus on applied excellence and professional proficiency, the program provides a dynamic academic environment for students aspiring to careers in communication, media, and organizational leadership.
For further information, please contact the admissions office at:
Phone: 734-764-8129
Email: rackadmis@umich.edu
Address: Graduate Admissions Office, University of Michigan, Ann Arbor, MI 48109, USA