Communication Studies, Health Communication
The Communication Studies, Health Communication Bachelor of Arts program at the University of North Carolina focuses on how communication practices influence health outcomes, shape public understanding, and support effective interaction between patients, providers, and organizations. Drawing from communication theory, social science, and public health, students explore how language, media, and messaging strategies affect behavior, beliefs, and decision-making in medical and wellness contexts. The curriculum trains students to evaluate health campaigns, design outreach strategies, and communicate clearly and ethically in healthcare-related environments.
Students build practical and analytical skills in message design, interpersonal communication, research methods, and cultural competence. The program emphasizes communication across diverse communities, health disparities, and the role of media in shaping health perceptions. Courses include hands-on projects, case studies, and real-world health communication applications. Whether exploring doctor-patient relationships, public health media, or organizational communication in hospitals, students develop a deep understanding of how strategic communication can lead to healthier individuals and communities.
Key information
Key Facts
- Program Title: Communication Studies, Health Communication
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Communication and Health
• Introduction to Communication Studies
• Writing and Speaking for Health Contexts
• Principles of Public Health
• College Composition and Research
• General Education in Social Sciences
Year 2 – Interpersonal and Group Communication
• Interpersonal Communication and Conflict
• Health Communication Basics
• Research Methods in Communication
• Communication Ethics and Responsibility
• Elective in Sociology or Psychology
Year 3 – Health Messaging and Cultural Perspectives
• Campaign Design and Health Promotion
• Communication and Cultural Identity
• Persuasion and Attitude Change
• Digital Media and Health Literacy
• Elective in Health Policy or Gender Studies
Year 4 – Professional Practice and Capstone
• Advanced Seminar in Health Communication
• Internship or Community-Based Project
• Senior Capstone in Communication Studies
• Risk, Crisis, or Environmental Health Communication
• Elective in Advocacy or Organizational Communication
Career Opportunities
Graduates of the Health Communication B.A. program are equipped for roles where clear, ethical, and culturally responsive messaging is essential to improving health outcomes. Many pursue careers in public health communication, health education, patient advocacy, or healthcare marketing, working in hospitals, nonprofits, government agencies, or wellness companies. Others find roles as communication coordinators, outreach specialists, content creators, or media consultants, translating complex health information for diverse populations. The program also provides a strong foundation for graduate study in communication, public health, health administration, or social work. Alumni contribute to health campaigns, patient engagement strategies, and internal communication within healthcare organizations. As health communication becomes increasingly important in addressing misinformation, accessibility, and health equity, professionals with training in both communication and healthcare systems are in high demand. This degree prepares graduates to lead initiatives that prioritize understanding, trust, and meaningful interaction between individuals, communities, and institutions.
Why Choose This Program
This program is ideal for students who want to combine communication skills with a passion for promoting wellness and social responsibility. It offers a unique curriculum that merges theoretical knowledge, practical tools, and health-focused applications, allowing students to make a real impact in public and private healthcare systems. The University of North Carolina provides access to faculty with expertise in both communication and public health, as well as opportunities for internships, community engagement, and collaborative research. Students develop critical insight into the challenges of communicating in high-stakes, sensitive, and diverse environments. Whether you aim to work in policy, advocacy, hospital systems, or media, this program empowers you with the ability to design messages that are clear, inclusive, and effective. It prepares future professionals to improve lives through informed dialogue, strategic messaging, and empathetic engagement in the vital field of health communication.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
