Communication Studies, Media and Technology Studies
The Bachelor of Arts in Communication Studies, Media and Technology Studies at the University of North Carolina is a four year program designed for students who want to explore the intersection of media, technology, and communication in contemporary society. The curriculum emphasizes media theory, digital communication, research methods, and critical analysis, providing students with a comprehensive understanding of how media and technology shape public discourse, culture, and organizational communication. Learners study topics such as media production, social media, digital storytelling, and technological innovation while developing skills in analysis, content creation, and strategic communication. This combination of theory and practice equips students to navigate rapidly evolving media environments and understand the social impact of communication technologies.
Throughout the program, students engage in projects, internships, and hands on assignments that connect communication theory with real world practice. Coursework emphasizes critical thinking, media literacy, content strategy, and technological proficiency, ensuring graduates are prepared to work effectively in diverse media, corporate, or organizational settings. By integrating communication studies with technological applications, the program develops graduates who can produce, analyze, and manage media content while addressing societal and organizational communication challenges. This approach also lays a foundation for graduate study or professional specialization in media, communication, or digital technologies.
Key information
Key Facts
- Program Title: Communication Studies, Media and Technology Studies
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Media and Communication
• Introduction to Communication Studies
• Media and Society
• Writing for Media
• Introduction to Digital Technologies
Year 2 - Developing Analytical and Technical Skills
• Media Production Techniques
• Communication Research Methods
• Digital Storytelling and Content Creation
• Social Media and Society
Year 3 - Advanced Media and Technology Applications
• Media Law and Ethics
• Strategic Communication and Public Relations
• Interactive Media Design
• Internship or Applied Media Project
Year 4 - Capstone and Professional Integration
• Senior Seminar in Media and Technology Studies
• Advanced Media Projects
• Communication Strategy Research
• Capstone Portfolio and Presentation
Career Opportunities
Graduates of this program are prepared for careers in media, communications, and technology related fields. Potential roles include media analysts, digital content creators, public relations specialists, social media managers, and communication strategists for corporations, nonprofit organizations, media outlets, and government agencies. The program also equips graduates to work in media production, marketing, and digital strategy, or to pursue further study in communication, media studies, or technology management. With strong analytical, technical, and communication skills, graduates are well positioned to contribute to dynamic media and organizational environments, adapt to technological innovations, and influence public discourse effectively.
Why Choose This Program
This program is ideal for students seeking a curriculum that integrates media knowledge, technological proficiency, and communication expertise. Learners benefit from experiential learning, internships, collaborative projects, and mentorship that cultivate both analytical and practical skills. The program emphasizes critical thinking, content creation, digital literacy, and strategic communication, preparing graduates to navigate complex media landscapes with confidence. By combining theoretical frameworks with applied practice, students develop the skills, creativity, and professional insight necessary to excel in media, communication, and technology careers, contributing meaningfully to organizations and society.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
