Communication Studies, Rhetoric, Culture and Social Change
The Rhetoric, Culture, and Social Change Bachelor of Science program in Communication Studies at the University of North Carolina provides students with a strong foundation in communication theory, cultural analysis, and the role of rhetoric in society. The curriculum emphasizes critical thinking, media literacy, persuasive communication, and social engagement, preparing learners to analyze and influence social issues across multiple platforms. Students develop analytical skills, communication competence, critical thinking abilities, and applied knowledge in rhetoric and culture, equipping them to pursue careers in media, advocacy, and organizational communication.
Throughout the program, learners engage in coursework, research projects, and applied experiences that integrate theoretical understanding with practical communication strategies. Faculty mentorship guides students in public speaking, media analysis, and cultural critique, enabling them to apply classroom knowledge to professional, social, and community contexts. By combining theory with applied practice, students strengthen problem solving abilities, analytical competence, communication expertise, and applied social research skills, ensuring they are prepared for professional, media, and leadership roles in communication studies and social change initiatives.
Key information
Key Facts
- Program Title: Communication Studies, Rhetoric, Culture and Social Change
- Degree Type: S. Bachelor
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Area & Cultural Studies
- Language of Instruction: English
Program Structure
Year 1 Foundations in Communication Studies
• Introduction to Communication Theory
• Rhetoric and Public Discourse
• Academic Writing and Research
• Media Literacy and Cultural Analysis
Year 2 Core Studies in Rhetoric and Culture
• Persuasive Communication Strategies
• Cultural Studies and Social Theory
• Research Methods in Communication
• Applied Projects in Communication
Year 3 Advanced Applications
• Media and Social Change
• Organizational Communication and Leadership
• Community Engagement and Advocacy
• Applied Project in Rhetoric and Culture
Year 4 Integration and Capstone
• Advanced Rhetorical Analysis
• Seminar in Culture and Social Change
• Capstone Project in Communication Studies
• Professional Development and Portfolio
Career Opportunities
Graduates of this program are prepared for professional roles that require expertise in communication, media, and cultural analysis. Many pursue careers as public relations specialists, communications consultants, advocacy coordinators, and media analysts, applying communication, research, and analytical skills in corporate, nonprofit, and governmental contexts. Others work in media organizations, educational institutions, advocacy groups, or community engagement programs, developing campaigns, analyzing social trends, and promoting effective messaging. The program’s emphasis on applied communication, cultural understanding, and social engagement equips graduates to excel in professional, media, and leadership roles.
Why Choose This Program
This program is ideal for students who want to combine communication theory with practical skills in cultural analysis, media strategy, and social influence. Its curriculum emphasizes persuasive communication, cultural critique, applied research, and engagement projects, providing learners with the tools to analyze and impact social issues effectively. Faculty mentorship supports students in developing analytical abilities, communication expertise, research competence, and applied problem solving skills. Through applied projects, community engagement, and capstone research, learners strengthen communication competence, critical thinking abilities, applied research skills, and analytical expertise, preparing them for successful and impactful careers in media, public relations, advocacy, and organizational communication.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
