Computer Science and Advertising
The Bachelor of Science in Computer Science and Advertising is a four year program designed to provide students with a deep understanding of both computational systems and the principles of marketing and advertising. The curriculum emphasizes software development, digital marketing, data analytics, and creative problem solving, enabling students to design and implement technology-driven advertising campaigns. Through lectures, practical labs, collaborative projects, and research experiences, students gain hands-on expertise in coding, campaign strategy, consumer behavior analysis, and multimedia advertising techniques.
Students gain extensive experience in programming, web development, database management, digital advertising tools, and marketing analytics, strengthening technical skills, creative thinking, data-driven decision making, and communication abilities. The program combines core courses in computer science, marketing principles, and digital media with electives that allow students to specialize in areas such as social media marketing, consumer analytics, or interactive media. By integrating theoretical knowledge with applied projects and real-world case studies, graduates acquire the skills necessary to pursue careers in technology-focused marketing, advertising analytics, digital content creation, or continue into graduate studies in computer science, business, or marketing fields.
Key information
Key Facts
- Program Title: Computer Science and Advertising
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Illinois Urbana-Champaign, United States
- Field of Study: Computer Sciences
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Computer Science and Advertising
- Introduction to Computer Science
- Fundamentals of Advertising and Marketing
- Academic Writing and Research Skills
- Core Courses in Programming, Digital Media, and Consumer Behavior
Year 2 - Core Studies in Technology and Marketing
- Data Structures and Algorithms
- Digital Marketing and Social Media Strategy
- Web Development and Interactive Design
- Elective Courses in Graphic Design, Multimedia Production, or Consumer Analytics
Year 3 - Advanced Topics & Applied Projects
- Advanced Software Development for Marketing Applications
- Advertising Campaign Design and Management
- Collaborative Projects and Industry Case Studies
- Elective Courses in E-Commerce, Marketing Analytics, or UX/UI Design
Year 4 - Capstone & Professional Preparation
- Senior Project in Computer Science and Advertising Integration
- Seminar in Professional Practice and Ethical Considerations
- Internship / Placement in Advertising Agencies, Tech Firms, or Digital Marketing Teams
- Career Preparation and Portfolio Development
Career Opportunities
Graduates of this program are prepared for careers in digital marketing, advertising technology, software development, and data-driven marketing. They often work as digital marketers, advertising analysts, software developers, UX/UI designers, and social media strategists, applying knowledge of programming, data analytics, and marketing principles to deliver effective campaigns. Many graduates continue their studies in computer science, business analytics, or marketing, leveraging their expertise to innovate in technology-driven advertising, create interactive campaigns, or manage digital content platforms. The combination of technical skills, marketing expertise, and professional preparation ensures graduates are fully equipped to succeed in multidisciplinary roles that require both creative and analytical thinking.
Why Choose This Program
This program is ideal for students seeking a comprehensive education in computer science and digital marketing that combines technical study with creative advertising skills. It emphasizes software development, data-driven marketing, creative problem solving, and career readiness, preparing students for careers in digital advertising, marketing analytics, technology, and content creation. Students engage in coding labs, campaign projects, internships, and collaborative assignments, gaining practical experience alongside academic study. The four year curriculum allows in depth exploration of programming, advertising strategy, and professional practice, ensuring graduates are fully prepared to contribute meaningfully to technology-driven marketing and advertising industries.
Contact Information
For further information, please contact the graduate admissions office at:
Phone: 217-333-0035
Email: grad@illinois.edu
Address: The Graduate College, 507 East Green Street, Suite 101, MC-434, Champaign, IL 61820, United States
