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Consumer Analytics and Marketing Strategy
The Master of Science in Consumer Analytics and Marketing Strategy at the University of Leeds is a one-year, full-time program that combines consumer behavior analysis with strategic marketing insights. This on-campus program equips students with the skills necessary to analyze market trends, consumer data, and digital strategies to create effective marketing campaigns. Through a combination of theoretical learning and hands-on experience, students learn how to leverage analytics for business growth.
Graduates of this program will be prepared for careers in marketing strategy, consumer research, and digital marketing. The University of Leeds offers access to cutting-edge resources and industry experts, ensuring that students gain practical knowledge that can be immediately applied in the marketplace. The program’s focus on analytics and strategy gives students a competitive edge in the rapidly evolving marketing landscape.
Key information
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Key Facts
- Program Title: Consumer Analytics and Marketing Strategy
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 26 June 2026
- Location: University of Leeds, United Kingdom
- Field of Study: Family & Consumer Science
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Consumer Analytics and Marketing Strategy
Introduction to Consumer Behavior and Market Research
Data Analytics for Marketing
Consumer Segmentation and Targeting
Research Methods in Consumer Science
Semester 2 – Advanced Consumer Analytics and Marketing Strategy
Advanced Marketing Strategy and Brand Management
Digital Marketing and Consumer Insights
Predictive Analytics in Consumer Behavior
Capstone Project in Consumer Analytics and Marketing Strategy
Career Opportunities
Graduates of the Master of Science in Consumer Analytics and Marketing Strategy will be well-prepared for roles in marketing analytics, consumer research, and strategic marketing management. Potential career paths include consumer insights analyst, marketing strategist, data-driven marketing consultant, and brand manager. Graduates can work in industries such as retail, advertising, digital marketing, market research firms, and consulting agencies, where data-driven decision-making, consumer behavior analysis, and marketing strategy are essential to success.
Why Choose This Program
The University of Leeds offers a cutting-edge Master of Science in Consumer Analytics and Marketing Strategy that combines consumer behavior theory with data analytics and strategic marketing practices. This program provides students with the skills to analyze consumer data and develop actionable marketing strategies, preparing them for leadership roles in the rapidly evolving field of consumer analytics and digital marketing. The emphasis on real-world applications through a capstone project ensures that graduates are ready to make an impact in both traditional and digital marketing environments. The on-campus format offers opportunities for networking, collaboration, and access to expert faculty in the field.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)113 243 1751
Email: admissions@leeds.ac.uk
Address: University of Leeds, Woodhouse Lane, Leeds LS2 9JT, United Kingdom
