Data Analytics and Psychological Sciences
The Data Analytics and Psychological Sciences Bachelor of Arts program at Pennsylvania University is a four-year, full-time undergraduate program designed to provide students with an integrated understanding of psychological principles and data analytics methods. The curriculum combines psychology, statistics, research methods, data visualization, and behavioral science, enabling students to examine human behavior through both theoretical and empirical lenses. Students engage in experimental design, data analysis, and applied research projects, developing the skills to interpret behavioral data and apply insights to organizational, clinical, and social contexts.
Throughout the program, students participate in seminars, laboratory research, and collaborative projects guided by faculty with expertise in psychology, cognitive science, and data analytics. The program emphasizes analytical reasoning, critical thinking, and quantitative analysis, allowing graduates to translate complex psychological and behavioral data into actionable knowledge. Students leave the program with research proficiency, analytical insight, technical competence, and critical thinking skills, fully prepared for careers or advanced study in psychology, behavioral research, human resources, or data-driven social sciences.
Key information
Key Facts
- Program Title: Data Analytics and Psychological Sciences
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Pennsylvania, United States
- Field of Study: Psychology
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Psychology and Data Analytics
- Introduction to Psychology
- Quantitative Methods and Statistics
- Research Methods and Experimental Design
- Critical Thinking and Behavioral Science
Year 2 – Intermediate Study in Data and Behavior
- Cognitive Psychology and Learning
- Data Analysis and Visualization
- Social Psychology and Behavioral Research
- Elective: Neuroscience, Personality, or Industrial-Organizational Psychology
Year 3 – Advanced Analytics and Applied Research
- Applied Statistical Modeling and Predictive Analytics
- Experimental and Observational Research Methods
- Elective: Psychometrics, Human Factors, or Clinical Research
- Collaborative Research Project
Year 4 – Capstone and Professional Integration
- Senior Thesis or Applied Research Project
- Seminar in Contemporary Psychological Research
- Professional Portfolio Development
- Applied Data Analytics in Behavioral Contexts
Career Opportunities
Graduates of the Data Analytics and Psychological Sciences program are prepared for careers in behavioral research, human resources, data analysis, marketing research, healthcare analytics, and psychology-related roles. Alumni may work as research analysts, behavioral consultants, data scientists, or pursue graduate studies in psychology, behavioral science, or data analytics. The program equips graduates to interpret complex behavioral data, design research studies, and apply analytical skills to organizational and social challenges. With strong research, analytical, and communication skills, graduates are highly competitive in professional and academic environments where understanding human behavior and applying data-driven solutions are essential.
Why Choose This Program
This program is distinguished by its integration of psychological theory, quantitative analysis, applied research, and data-driven decision-making within a four-year curriculum. Students benefit from faculty mentorship, hands-on research, and opportunities to engage with real-world datasets to investigate behavioral and social phenomena. The curriculum emphasizes critical thinking, interdisciplinary problem-solving, and analytical reasoning, preparing graduates to apply psychological and data insights in research, policy, or organizational contexts. For students passionate about understanding human behavior, leveraging data to inform decisions, and contributing to evidence-based solutions, this program offers a rigorous, immersive, and career-focused pathway to professional and academic success.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
