Data Science and Marketing Analytics
The Master of Science in Data Science and Marketing Analytics is a one-year, full-time on-campus program that combines advanced data science techniques with marketing strategies. The program covers key areas such as data analysis, predictive modeling, consumer behavior analysis, and marketing optimization, preparing students to use data-driven insights to develop effective marketing strategies.
Graduates will be well-prepared for careers in data analytics, marketing research, consumer insights, and digital marketing strategy. Erasmus University Rotterdam offers access to expert faculty, cutting-edge analytical tools, and real-world case studies, ensuring students are equipped to excel in the rapidly evolving field of marketing analytics.
Key Facts
Key Facts
- Program Title: Data Science and Marketing Analytics
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 April 2026
- Location: Erasmus University Rotterdam, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Data Science and Marketing Analytics
- Introduction to Data Science
- Marketing Analytics and Consumer Behavior
- Statistical Methods for Marketing Research
Semester 2 – Advanced Data Science and Marketing Analytics
- Predictive Analytics for Marketing
- Machine Learning in Marketing
- Data-Driven Decision Making in Marketing
Career Opportunities
Graduates of the Data Science and Marketing Analytics Master’s program can work in data-driven marketing, customer analytics, and business intelligence. With expertise in data analytics, statistical modeling, and marketing strategies, graduates are prepared for roles as marketing analysts, data scientists, or business intelligence specialists. This program offers opportunities in marketing agencies, tech companies, and multinational corporations.
Why Choose This Program
The Data Science and Marketing Analytics Master’s program combines data science techniques with marketing strategies to optimize marketing efforts. Students gain expertise in data analysis, customer segmentation, and predictive modeling. The program’s data-driven approach ensures that graduates are well-prepared to analyze consumer behavior and develop effective marketing strategies. Graduates are equipped to drive marketing performance through the use of advanced data analytics.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)10 408 1111
Email: info@eur.nl
Address: Erasmus University Rotterdam, Burgemeester Oudlaan 50, 3062 PA Rotterdam, Netherlands
