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Design and Innovation
The Design and Innovation Master’s program at the University of Wisconsin is a one-year, full-time on-campus program tailored for students who aspire to become leaders in product design, innovation, and creative problem-solving. This program integrates the fields of industrial design, engineering, and business, equipping students with the tools to conceive, develop, and market groundbreaking products and services. With a strong emphasis on user-centered design and sustainability, the program encourages students to explore the full design process, from conceptualization to prototyping, testing, and production.
Students will gain expertise in design thinking, materials selection, manufacturing processes, and innovation strategy, applying these concepts to real-world projects. The program focuses on both the artistic and technical aspects of product development, encouraging students to think critically about aesthetic appeal, functionality, and marketability. Through collaborative design studios, industry internships, and research projects, students will work on hands-on design challenges that prepare them to drive innovation in consumer products, technology, sustainable design, and beyond. Graduates will leave the program with the skills and experience to contribute to the future of product design and innovation in industries ranging from consumer electronics to automotive design.
Key information
Key Facts
- Program Title: Design and Innovation
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of Wisconsin, United States
- Field of Study: Industrial Design
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Design and Innovation
- Introduction to Industrial Design and Innovation
- Design Thinking and Creative Problem Solving
- Materials Science and Manufacturing for Designers
- Human-Centered Design and User Experience (UX)
Semester 2 – Advanced Design and Development
- Advanced Prototyping and Digital Fabrication
- Product Development and Innovation Strategy
- Sustainability in Design and Innovation
- Design Communication and Branding
Semester 3 – Collaborative Design and Innovation Projects
- Industry Collaboration and Client-Focused Design
- Research and Development in Design Innovation
- Design for Emerging Technologies (e.g., IoT, AI)
- Team-Based Product Design and Rapid Prototyping
Semester 4 – Capstone Project and Professional Practice
- Capstone Design Project or Industry Internship
- Professional Practices in Design and Innovation
- Design Portfolio Development
- Final Project Presentation and Defense
Career Opportunities
Graduates of the Design and Innovation Master’s program from the University of Wisconsin are well-prepared for diverse careers in product design, innovation management, and design leadership. With a deep understanding of design thinking, prototype development, and sustainable design practices, graduates can pursue roles such as industrial designers, product managers, innovation consultants, or design strategists. They will find opportunities in industries such as consumer electronics, automotive, fashion, medical device design, and sustainability consulting. The program’s emphasis on entrepreneurial thinking, collaboration, and technology integration makes it ideal for students looking to launch their own design-driven startups or work in design consultancy. Graduates are also well-equipped to lead innovation teams and influence product strategies in global corporations.
Why Choose This Program
The Design and Innovation Master’s program at the University of Wisconsin offers a comprehensive, hands-on approach to the field of industrial design, focusing on the integration of design theory, technology, and business strategy. The program’s emphasis on user-centered design, sustainability, and innovative thinking ensures that students are not only prepared to design aesthetically pleasing products but also to create functional and market-driven solutions. The curriculum combines theoretical knowledge with practical experience, offering students opportunities for internships, industry projects, and collaboration with experts in the field. Graduates will leave with the skills needed to drive product innovation, transform industries, and contribute to the development of sustainable and technologically advanced products that meet the needs of a rapidly changing global market.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
