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Design, Innovation, and Society
The Design, Innovation, and Society program offers a forward-thinking approach that integrates the principles of design with the social, cultural, and ethical considerations that shape today’s world. This interdisciplinary Bachelor of Science degree focuses on how innovation in design can address complex societal issues, promote sustainability, and support inclusive practices. Students learn to blend creativity with critical thinking, developing a deep understanding of how design affects and is affected by the human experience. The program brings together courses from areas such as user experience (UX), social sciences, technology, and design theory, helping students approach problems from multiple angles and create meaningful, real-world solutions.
Students are encouraged to explore the interaction between design and society through hands-on projects, studio work, and collaborative initiatives. From ideation to implementation, the curriculum emphasizes problem-solving, research-based design, and community engagement. Whether addressing urban challenges, healthcare systems, or digital technologies, students graduate with the skills to understand stakeholder needs and translate them into responsible design outcomes. The program fosters a commitment to innovation that is both socially responsive and ethically grounded, preparing students to lead with purpose in an ever-changing world.
Key information
Key Facts
- Program Title: Design, Innovation, and Society
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2026
- Location: University of Wisconsin, United States
- Field of Study: Design
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Design Thinking
• Introduction to Design, Innovation, and Society
• Drawing and Visual Representation
• Human-Centered Design Principles
• General Education in Math and Communication
Year 2 – Tools, Context, and Community
• Materials and Fabrication Methods
• Social Impacts of Technology and Design
• Collaborative Design Studio I
• Research Methods for Design Projects
Year 3 – Interdisciplinary Innovation in Practice
• Innovation Strategy and Entrepreneurship
• Ethics in Design and Social Responsibility
• Collaborative Design Studio II
• Elective Courses in Arts, Sociology, or Sustainability
Year 4 – Capstone and Professional Development
• Senior Design Studio and Capstone Project
• Design Communication and Portfolio Development
• Policy, Society, and Innovation Seminar
• Internship or Independent Field Study
Career Opportunities
Graduates of the Design, Innovation, and Society program are well-equipped to enter roles that require creativity, systems thinking, and human-centered problem-solving. They may pursue careers as UX/UI designers, innovation consultants, design strategists, or service designers in industries such as technology, healthcare, public policy, or nonprofit sectors. Their broad skill set also positions them to work in community-based design, social innovation, or sustainability-focused roles where understanding the intersection of people, systems, and design is essential. Some graduates go on to start their own ventures, leveraging their ability to identify gaps in the market and respond with thoughtfully designed solutions. Others may pursue advanced studies in design research, business innovation, or urban planning. With training that emphasizes empathy, critical analysis, and interdisciplinary fluency, these graduates are valued for their ability to translate ideas into impactful, socially conscious outcomes that can shape the future.
Why Choose This Program
Choosing the Design, Innovation, and Society program means embracing a path that prioritizes creative thinking, ethical responsibility, and real-world relevance. The University of Wisconsin’s approach to this program is rooted in the belief that design is not just about making things look good—it's about making systems work better for people and communities. Students in this program are given the space to experiment, challenge norms, and build solutions that reflect a deep awareness of societal needs. With access to dynamic studios, interdisciplinary faculty, and community partnerships, learners are constantly engaged in meaningful design work that mirrors the complexity of the world. This program is ideal for those who seek to bridge technology, art, and social impact—offering a transformative education that empowers graduates to innovate with clarity, integrity, and a sense of civic purpose.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
