

The Master of Arts in Design at University of Gothenburg is a two-year, full-time program that provides students with a comprehensive understanding of design thinking and practice across a variety of disciplines. The program focuses on creativity, innovation, and critical thinking, while exploring design processes, methodologies, and the cultural and social impacts of design. Students will have the opportunity to specialize in areas such as product design, interaction design, and sustainable design, engaging in hands-on projects that challenge conventional design boundaries.
Graduates of this program will be well-prepared for careers as product designers, design consultants, and creative directors, with opportunities in design agencies, tech companies, and organizations focused on sustainability. The University of Gothenburg offers access to state-of-the-art design studios, expert faculty, and opportunities for collaborative projects, ensuring students are equipped with both the technical skills and creative mindset needed to succeed in the dynamic design industry.
Semester 1 – Foundations of Design
• Introduction to Design Theory and Practices
• Design Thinking and Problem Solving
• Visual Communication and Aesthetics
• Research Methods in Design
Semester 2 – Advanced Design
• Advanced Graphic Design and Digital Media
• User-Centered Design and Prototyping
• Sustainable Design and Innovation
• Elective Modules in Design
Semester 3 – Specialized Design
• Interaction Design and User Experience
• Product and Industrial Design
• Design for Social Change and Community Engagement
• Fieldwork/Research Project in Design
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Design
• Final Presentation & Research Evaluation
Graduates of the Design Master’s program can pursue careers as product designers, graphic designers, user experience (UX) designers, and design consultants. Many work in design studios, advertising agencies, or as freelance designers, creating visual solutions for various industries such as consumer goods, media, and technology. The program’s emphasis on creativity, innovation, and technical design ensures that graduates are prepared for diverse roles in the dynamic and competitive design industry.
The Design program emphasizes the development of both creative and technical skills, equipping students to design products, experiences, and visual communications that are both functional and aesthetically pleasing. Students will explore a wide range of design fields, including graphic design, product design, and interaction design, gaining expertise in design software, prototyping, and user-centered design principles. The program combines theoretical foundations with hands-on experience, preparing graduates to take on leadership roles in the design industry.
For further information, please contact the admissions office at:
Phone: +46 31 786 0000
Email: info@gu.se
Address: University of Gothenburg, Vasagatan 1, 405 30 Gothenburg, Sweden