Digital Business and AI Management
The Master of Science in Digital Media with a focus on Digital Business and AI Management is a two-year, full-time on-campus program designed to provide students with a comprehensive understanding of digital business strategies and the management of AI technologies. The program covers critical topics such as AI integration in business processes, digital transformation, and data-driven decision-making, preparing students to lead in the rapidly evolving digital landscape.
Graduates will be well-prepared for careers in digital business management, AI project management, and technology consulting. Jonkoping University offers a robust curriculum combined with practical industry experience, ensuring that students gain the skills to drive digital innovation and business growth.
Key Facts
Key Facts
- Program Title: Digital Business and AI Management
- Degree Type: S. Master
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 May 2026
- Location: Jonkoping University, Sweden
- Field of Study: Digital Media
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Digital Business and AI Management
• Introduction to Digital Business Models and Innovation
• AI and Automation in Business
• Business Strategy in the Digital Era
• Research Methods in Digital Business
Semester 2 – Advanced Digital Business and AI Management
• Data-Driven Decision Making and AI Implementation
• Digital Transformation and Organizational Change
• Marketing and Customer Engagement in Digital Environments
• Elective Modules in Digital Business
Semester 3 – Specialized Digital Business and AI Management
• AI in Business Operations and Supply Chains
• Ethical Considerations in Digital and AI Business Models
• Leadership and Innovation in Digital Enterprises
• Fieldwork/Research Project in Digital Business
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Digital Business and AI Management
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Digital Business and AI Management program are prepared for leadership roles in digital transformation, AI strategy, and business development. They can work as AI managers, digital transformation consultants, business analysts, and product managers. With businesses increasingly adopting AI and digital technologies to stay competitive, the demand for professionals who can manage digital innovation is high. Graduates often work in tech companies, consulting firms, and multinational corporations, driving the integration of AI into business strategies.
Why Choose This Program
The Digital Business and AI Management program provides students with the skills to manage AI-driven digital transformation and innovation. Students gain expertise in AI technologies, digital business models, and strategic management, preparing them for leadership roles in tech-driven industries. The program’s focus on real-world applications ensures that graduates are ready to lead businesses in the rapidly evolving digital and AI landscapes.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 36 10 10 00
Email: info@ju.se
Address: Jonkoping University, Gjuterigatan 5, 553 18 Jonkoping, Sweden
