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Digital Business
The Master of Science in Digital Business at the University of Southampton focuses on the strategic use of digital technologies to drive business success. This one-year, full-time program combines business strategy with digital innovation, covering areas such as digital transformation, e-commerce, and data-driven decision-making.
The on-campus program provides students with hands-on experience in digital business tools, preparing them for careers in digital marketing, business analytics, and digital consulting. Graduates are well-equipped to help businesses leverage digital technologies to enhance their competitiveness and growth in the global marketplace.
Key information
Key Facts
- Program Title: Digital Business
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 29 May 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Management Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Digital Business
- Introduction to Digital Business Models and E-commerce
- Digital Marketing and Consumer Behavior
- Information Systems and Business Strategy
- Data Analytics for Digital Decision Making
Semester 2 – Advanced Digital Business Practices
- Digital Transformation and Innovation in Business
- Social Media Strategies and Digital Branding
- Cybersecurity and Risk Management in Digital Business
- Research Project / Applied Digital Business
Career Opportunities
Graduates of this program can pursue careers in digital business strategy, e-commerce, and digital marketing. Common roles include digital business manager, e-commerce strategist, digital marketing director, and business data analyst. Graduates can work in a wide range of industries such as technology, retail, consulting, and media, helping businesses implement digital transformation strategies, optimize online presence, and analyze consumer data. Opportunities also exist in project management, business analytics, and digital content creation, where graduates can contribute to the growth and innovation of digital businesses.
Why Choose This Program
This program offers a comprehensive understanding of digital business practices, combining the principles of business management with the tools and technologies of the digital age. Students will gain expertise in e-commerce, digital marketing, and data-driven decision-making, preparing them to lead digital initiatives and innovations within organizations. With a strong focus on real-world applications and business analytics, the program equips students with the practical skills needed to succeed in the fast-paced digital business environment. The University’s strong ties to the digital industry provide valuable networking opportunities and insights into emerging business trends.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
