Digital Business Models and Technologies
The Bachelor of Science in Digital Business Models and Technologies is an innovative undergraduate program designed to prepare students for the rapidly evolving digital economy. This full-time degree combines business administration, information systems, data science, and artificial intelligence, providing students with both managerial and technological expertise. Structured across seven semesters, the program admits students in both the summer and winter semesters and offers hybrid study options, with the first term available entirely online.
Located at the Lucas Cranach campus in Kronach, the program integrates practical training with academic foundations, ensuring graduates are equipped to work in digitally driven industries. With a strong emphasis on economics, IT management, intercultural competence, and modern digital business practices, students benefit from Germany’s forward-thinking approach to digital transformation and global business innovation.
Key information
Key Facts
- Degree: Bachelor of Science (B.Sc.)
- Standard period of study: 7 semesters
- Location: Coburg / Kronach (hybrid)
- Study Type: Undergraduate (full-time)
- Admission semester: Summer & Winter Semester
- Area of study: Systems Engineering, Business Administration, Information Systems
- Admission modus: Without admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Business & Technology
- Economics & Business Administration
- Principles of Digital Business
- Introduction to Data Science
- Quantitative Methods
Semester 2 – Digital Business Development
- Finance & Banking
- IT Management
- Programming & Data Analytics
- Intercultural Management
Semester 3 – Applied Digital Technologies
- Artificial Intelligence Basics
- Information Systems
- Digital Strategy & Innovation
- Project Work I
Semester 4 – Advanced Data & Business Applications
- Business Intelligence
- Data Science Applications
- Digital Business Models
- Elective Module
Semester 5 – Technology Integration & Management
- IT Project Management
- Advanced AI in Business
- Corporate Management
- Project Work II
Semester 6 – Specialisation & Industry Experience
- Electives in Finance / Data Science / IT
- Digital Transformation Case Studies
- Internship or Applied Project
Semester 7 – Bachelor Thesis & Practical Application
- Bachelor Thesis
- Colloquium
- Portfolio & Career Preparation
Career Opportunities
Graduates of this program are prepared for a wide range of roles in the global digital economy. Career paths include digital business analyst, data analyst, IT manager, innovation consultant, financial analyst, project manager, and AI-driven business strategist. With strong links to industry and the hybrid learning model, students gain practical experience that enhances employability in both national and international markets.
Why Choose This Program
Choosing the Bachelor of Science in Digital Business Models and Technologies means joining a future-oriented program that blends business skills with advanced technological competencies. Students benefit from a curriculum that reflects the latest developments in digitalisation, data science, and global business practices.
The program’s strength lies in its interdisciplinary approach, hybrid study format, and the integration of real-world projects. Students not only acquire technical and analytical skills but also develop the strategic mindset required to succeed in modern digital industries—making this degree an excellent choice for those aiming to shape the future of business and technology.
Contact Information
Hochschule für angewandte Wissenschaften Coburg – Student Advisory Service
Friedrich-Streib-Str. 2
96450 Coburg, Germany
Tel: 09561 / 317-247
Email: studienberatung@hs-coburg.de
Programme Contact
Email: johanna.fehn@hs-coburg.de
International Office – Coburg University of Applied Sciences
Friedrich-Streib-Straße 2
96450 Coburg, Germany
Tel: 09561 / 317-319
Email: international-office@hs-coburg.de
