Digital Marketing
The Master of Science (MSc) in Digital Marketing at the University of Manchester is a one-year, full-time program designed to provide students with the skills and knowledge necessary to excel in the fast-evolving field of digital marketing. The program covers key areas such as search engine optimization (SEO), social media marketing, content strategy, data analytics, and digital advertising. Students will gain hands-on experience with digital tools and platforms used by marketing professionals around the world.
Students will also explore the strategic aspects of digital marketing, learning how to create effective marketing campaigns and measure their success. Graduates will be well-prepared for careers in digital marketing agencies, corporate marketing departments, or as digital marketing consultants, where they can help organizations build their online presence and engage with consumers in the digital age.
Key information
Key Facts
Program Title: Master of Science (MSc) in Digital Marketing
Degree Type: Master of Science (MSc)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 1 July 2026
Location: University of Manchester, United Kingdom
Field of Study: Digital Marketing
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Digital Marketing
- Introduction to Digital Marketing and Consumer Behavior
- Digital Marketing Strategy and Planning
- Search Engine Optimization (SEO) and Web Analytics
- Social Media Marketing and Engagement
Semester 2 – Advanced Digital Marketing Techniques
- Advanced Content Marketing and Brand Storytelling
- Digital Advertising and Campaign Management
- Mobile Marketing and User Experience (UX)
- Research Methods in Digital Marketing
Career Opportunities
Graduates of the Digital Marketing program at University of Manchester can pursue careers in digital marketing, brand management, e-commerce, and online advertising. Common roles include digital marketing manager, SEO specialist, social media strategist, content marketing manager, and data analyst in industries such as retail, technology, healthcare, and entertainment. Many alumni work for marketing agencies, e-commerce companies, corporate marketing teams, or as freelance consultants, developing and implementing digital strategies to enhance online presence, drive sales, and engage customers. The program also prepares students for leadership roles in the growing field of digital marketing and online business development.
Why Choose This Program
The Digital Marketing Master of Science program at the University of Manchester offers a comprehensive curriculum that covers both theory and practical skills necessary to succeed in the fast-paced digital marketing world. The program focuses on key areas such as digital strategy, social media, SEO, and data-driven marketing, ensuring students are prepared for a variety of roles in the digital marketing field. With a strong emphasis on hands-on learning, real-world case studies, and research methodology, students gain valuable insights into consumer behavior and digital technologies. The University’s industry connections and access to state-of-the-art tools provide graduates with a competitive edge in the digital marketing landscape.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
