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Digital Media and Society
The Bachelor of Arts in Digital Media and Society at the University of Sheffield is a three-year, full-time, on-campus program that examines the societal impact of digital media. Students will explore the relationship between digital technologies, social networks, media consumption, and culture. Topics covered include digital communication, media theory, and the ethical implications of social media, as well as the role of digital media in shaping public opinion and political discourse.
Graduates will be well-equipped for careers in media management, digital marketing, content creation, or public relations, with the skills needed to navigate and analyze the evolving digital media landscape. This program provides a thorough understanding of how digital media influences contemporary society.
Key information
Key Facts
- Program Title: Digital Media and Society
- Degree Type: Bachelor of Arts
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Sheffield, United Kingdom
- Field of Study: Media Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Digital Media and Society
- Introduction to Digital Media
- Media and Society
- Digital Communication and Technology
- Media Ethics and Regulation
- Introduction to Media Management
Year 2 – Intermediate Media Studies and Management
- Digital Content Creation and Distribution
- Social Media and Online Communities
- Media Economics and Business Models
- Media Law and Policy
- Audience Analysis and Market Research
Year 3 – Advanced Media Management and Digital Society
- Digital Media Strategy and Branding
- Media Production and Project Management
- Advanced Topics in Digital Media and Society
- Independent Research Project / Dissertation
- Media and Technology in a Globalized World
Career Opportunities
Graduates of the Digital Media and Society program will be well-prepared for careers in media management, digital content creation, and communication industries. Career opportunities include roles such as media manager, digital content strategist, social media manager, media consultant, communication specialist, and media production coordinator. The program equips students to work in diverse sectors including broadcasting, film, advertising, online media, and public relations.
Why Choose This Program
The Bachelor of Arts in Digital Media and Society offers a comprehensive understanding of the impact of digital technologies on society, while also providing the practical skills needed to manage and create digital content. The program emphasizes media production, digital communication, and strategic media management, preparing graduates to navigate the rapidly evolving digital landscape. With a combination of theory and hands-on learning, students will be equipped to manage digital media projects, create content, and analyze the influence of digital technologies on society. The final year research project allows students to specialize in their area of interest, ensuring they graduate with both theoretical knowledge and practical skills for a successful career in media management.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 114 222 1234
Email: admissions@sheffield.ac.uk
Address: University of Sheffield, Western Bank, Sheffield, S10 2TN, United Kingdom
