Digital Media
The Bachelor of Arts in Digital Media is an internationally oriented undergraduate program offered by Leuphana Universität Lüneburg in cooperation with the Hamburg Media School. Designed for students seeking to develop a deep understanding of media theory, digital culture, and technological foundations, this full-time or part-time degree integrates academic knowledge with practical experience. The program introduces students to digital media processes, multimedia concepts, net criticism, and media history, preparing them for the rapidly evolving digital landscape. It is structured across six semesters and admits new students exclusively in the winter semester.
Located in northern Germany with access to Hamburg’s vibrant media industry, this bachelor’s program emphasizes both creative exploration and analytical expertise. With a strong focus on practice-based learning, interdisciplinary thinking, and international collaboration, students develop skills in media production, theory, and technology. The opportunity to study two years at City University of Hong Kong adds a unique global dimension, making it an excellent choice for students aspiring to work in international media environments.
Key information
Key Facts
- Degree: Bachelor of Arts (B.A.)
- Standard period of study: 6 semesters
- Location: Lüneburg / Hamburg (Hamburg Media School)
- Study Type: Undergraduate (full-time / part-time, international)
- Admission semester: Winter semester only
- Area of study: Digital Media, Media Studies, Multimedia
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Digital Media
- Introduction to Media Theory
- Media Cultures
- History of Digital Media
- Technological Basics
Semester 2 – Digital Media Analysis & Practice
- Net Criticism
- Multimedia Concepts
- Digital Media Production
- Agents and Interfaces
Semester 3 – Applied Digital Media Studies
- Economics of Digital Media
- Media Aesthetics
- Interdisciplinary Case Studies
- Research Methods in Media
Semester 4 – International Perspectives & Advanced Studies
- Digital Communication
- Media Systems and Global Cultures
- Data Practices & Society
- Collaborative Media Project
Semester 5 – Specialization & Electives
- Advanced Media Theory
- Interface Design Practices
- Independent Research Preparation
- Elective Modules
Semester 6 – Bachelor Thesis & Portfolio Development
- Bachelor Thesis
- Digital Media Final Project
- Presentation & Portfolio Development
Career Opportunities
Graduates of this program are equipped for a broad range of roles in the digital and creative industries. Career paths include digital media strategist, multimedia producer, UX/UI designer, media analyst, content developer, and digital project manager. The partnership with Hamburg Media School and international study options offer strong networking opportunities with media companies, creative agencies, and global technology sectors.
Why Choose This Program
Choosing the Bachelor of Arts in Digital Media means studying in a program that blends theory and practice, creativity and technology. The cooperation between Leuphana Universität Lüneburg and Hamburg Media School ensures access to experienced faculty, advanced digital production resources, and a dynamic media environment.
The program’s interdisciplinary focus, international options, and emphasis on critical media thinking help students build a strong professional profile for the global digital economy. The opportunity to earn a second international bachelor’s degree at City University of Hong Kong further enhances academic and professional competitiveness.
Contact Information
Leuphana University Lüneburg – Student Advisory Service
Universitätsallee 1
21335 Lüneburg, Germany
Tel: 04131 / 677-2277
Fax: 04131 / 677-1430
Email: studierendenservice@leuphana.de
Programme Contact
Email: studierendenservice@leuphana.de
International Office – Leuphana University Lüneburg
Universitätsallee 1
21335 Lüneburg, Germany
Tel: 04131 / 677-1070
Fax: 04131 / 677-1075
Email: international@leuphana.de
