Digital Media Design
The Digital Media Design Bachelor of Arts program at Pennsylvania University is a four-year, full-time undergraduate program designed to equip students with the creative and technical skills needed to excel in digital media industries. The curriculum blends visual design, interactive media, motion graphics, web and mobile development, and user experience design, allowing students to create compelling digital content for diverse platforms. Through hands-on projects, studio courses, and collaborative assignments, students learn to conceptualize, design, and execute digital solutions while understanding the principles of storytelling, aesthetics, and audience engagement.
Throughout the program, students engage with industry-standard tools and software, gaining proficiency in design, animation, video production, and multimedia programming. Faculty mentors provide guidance on creative strategy, project management, and professional development, ensuring graduates are ready to enter dynamic creative fields. The program emphasizes innovation, critical thinking, and interdisciplinary collaboration, preparing students to approach digital challenges with creative problem-solving, technical expertise, collaboration skills, and design innovation.
Key information
Key Facts
- Program Title: Digital Media Design
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Pennsylvania, United States
- Field of Study: Design
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Digital Media Design
- Introduction to Digital Media and Design Principles
- Graphic Design and Visual Communication
- Digital Imaging and Photography
- Interactive Media Basics
Year 2 – Intermediate Digital Media Applications
- Web Design and User Experience
- Motion Graphics and Animation
- Video Production and Editing
- Applied Digital Design Projects
Year 3 – Advanced Design and Specialization
- Advanced Interaction Design
- Game Design and Multimedia Programming
- Digital Storytelling and Narrative Techniques
- Elective: Specialized Digital Media Focus
Year 4 – Capstone and Professional Integration
- Capstone Project in Digital Media Design
- Portfolio Development and Presentation
- Professional Practice and Industry Collaboration
- Seminar in Emerging Digital Technologies
Career Opportunities
Graduates of the Digital Media Design program are prepared for careers in interactive media, advertising, film and video production, game design, and web and mobile development. They may work as digital designers, multimedia developers, UX/UI designers, motion graphics artists, or creative directors. Alumni also pursue roles in emerging digital industries, including virtual reality, augmented reality, and digital marketing, leveraging their technical proficiency and creative insight. The combination of hands-on experience, technical skills, and design thinking ensures graduates are well-equipped to thrive in dynamic and innovative digital environments.
Why Choose This Program
This program stands out for its integration of creative design, technical expertise, interdisciplinary learning, and project-based experience across a four-year curriculum. Students benefit from mentorship, studio labs, and industry partnerships that provide exposure to real-world challenges and professional practices. The curriculum emphasizes innovation, critical thinking, and collaborative problem-solving, preparing graduates to produce high-quality digital media and contribute effectively to creative teams. For students passionate about shaping the future of digital content and design, this program offers a rigorous, immersive, and career-focused pathway to develop both artistic and technical mastery.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
