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Digital Media Practices
The Master of Arts in Digital Media Practices at the University of Southampton is designed for students interested in the creative and technical aspects of digital media production. This one-year, full-time program covers topics such as digital storytelling, multimedia design, interactive media, and the role of digital platforms in shaping modern communication. Students engage with cutting-edge technologies and develop practical skills in digital content creation, media production, and digital strategy.
Delivered on-campus, this program provides students with hands-on experience in industry-standard software and equipment, preparing them for careers in digital media production, content creation, digital marketing, and communication strategy. Graduates are well-equipped to lead projects in the fast-evolving digital media landscape.
Key information
Key Facts
- Program Title: Digital Media Practices
- Degree Type: Master of Arts
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 09 September 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Digital Media
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Digital Media Practices
- Introduction to Digital Media and Communication Theory
- Media Production Techniques and Digital Storytelling
- Visual Design and User Experience (UX)
- Digital Media Ethics and Legal Issues
Semester 2 – Advanced Digital Media Production and Analysis
- Advanced Digital Content Creation and Editing
- Social Media Strategies and Digital Marketing
- Interactive Media and Web Design
- Research Project / Applied Digital Media Practices
Career Opportunities
Graduates of this program can pursue careers in digital media, content creation, and digital marketing. Common roles include digital media strategist, content creator, social media manager, and multimedia producer. Graduates can work in media companies, advertising agencies, tech firms, marketing departments, and freelance roles, developing digital content, managing social media campaigns, and creating interactive media experiences. Opportunities also exist in the entertainment industry, education, and branding, where graduates can help shape online engagement strategies and digital marketing approaches.
Why Choose This Program
This program offers a comprehensive understanding of digital media practices, combining creative content production, social media strategy, and digital marketing techniques. Students will develop the technical and analytical skills necessary to create, manage, and evaluate digital media content across a variety of platforms. The curriculum emphasizes hands-on experience with real-world projects, enabling students to produce a professional portfolio that showcases their capabilities. The University’s strong industry connections and focus on emerging media trends ensure that graduates are prepared to take on leadership roles in the rapidly evolving field of digital media.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
