Economic and Consumer Psychology
The Master of Science in Economic and Consumer Psychology is a one-year, full-time on-campus program that explores the psychological factors influencing consumer behavior and economic decision-making. The program covers a wide range of topics, including consumer decision-making processes, behavioral economics, and the psychological aspects of marketing and advertising. Students will learn how psychological theories can be applied to understand and predict consumer behavior in the marketplace.
Graduates will be well-prepared for careers in market research, consumer behavior analysis, and advertising psychology. Leiden University offers access to cutting-edge research, expert faculty, and practical opportunities in collaboration with industry professionals, ensuring students gain the skills needed to succeed in the evolving field of economic and consumer psychology.
Key Facts
Key Facts
- Program Title: Economic and Consumer Psychology
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 April 2026
- Location: Leiden University, Netherlands
- Field of Study: Economics
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Economic and Consumer Psychology
- Introduction to Economic Psychology
- Consumer Behavior and Decision Making
- Psychology of Marketing and Advertising
- Research Methods in Economic Psychology
Semester 2 – Advanced Economic and Consumer Psychology
- Psychological Theories of Economic Behavior
- Social Influence and Consumer Choice
- Behavioral Economics and Market Psychology
- Research Project in Economic and Consumer Psychology
Career Opportunities
Graduates of the Economic and Consumer Psychology Master’s program can work in consumer behavior research, marketing, and organizational psychology. With expertise in psychological theories related to consumer behavior and economic decision-making, graduates are well-prepared for roles as market researchers, consumer psychologists, or marketing consultants. This program offers opportunities in marketing firms, consumer research agencies, and consulting companies.
Why Choose This Program
The Economic and Consumer Psychology Master’s program explores how psychological factors influence economic decisions and consumer behavior. Students learn to analyze consumer motivations, purchasing behaviors, and economic decision-making processes. The program’s practical focus ensures that graduates are well-equipped to work in marketing, consumer research, and organizational psychology. Graduates are ready to contribute to the development of effective marketing strategies and consumer engagement practices.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)71 527 1111
Email: study@leidenuniv.nl
Address: Leiden University, Rapenburg 70, 2311 EZ Leiden, Netherlands
