

The Bachelor of Arts in English with a focus on Language and Digital Technology at the University of North Carolina is a four year program designed for students interested in the intersection of language, digital media, and communication technologies. The curriculum emphasizes digital literacy, language analysis, media communication, writing for digital platforms, and critical thinking, providing students with both theoretical and practical skills needed to thrive in the evolving digital landscape. Students study linguistics, digital media production, technical writing, and content strategy while developing analytical, creative, and technological skills essential for careers in digital communication, content creation, and media management. This program equips graduates to effectively navigate and shape digital communication environments.
Throughout the program, students engage in applied projects, multimedia research, and collaborative exercises that integrate language skills with digital tools. Coursework emphasizes digital content creation, web communication, social media strategies, and data driven writing, preparing graduates for professional roles in media, publishing, education, and technology. By combining traditional language study with modern digital applications, the program cultivates professionals capable of analyzing digital communication, producing high quality content, and contributing to innovation in media and technology driven fields
Year 1 - Foundations in English and Digital Communication
• Introduction to English Language Studies
• Writing and Composition
• Digital Literacy and Communication Tools
• Academic Writing and Research Methods
Year 2 - Developing Language and Digital Skills
• Linguistics and Language Analysis
• Multimedia Content Creation
• Digital Media and Communication Strategies
• Technical Writing and Editing
Year 3 - Advanced Study and Applied Practice
• Web Content Design and Development
• Social Media and Digital Communication
• Data Driven Writing and Analytics
• Internship or Applied Project
Year 4 - Capstone and Professional Integration
• Senior Seminar in English and Digital Technology
• Digital Communication Strategy Project
• Independent Research in Language and Media
• Capstone Portfolio and Presentation
Graduates of this program are prepared for careers in digital media, content creation, technical writing, education, and communication management. Potential roles include digital content specialists, technical writers, media strategists, communication analysts, and social media managers in publishing, technology companies, educational institutions, and corporate communications. The program also provides a foundation for graduate study in linguistics, media studies, digital communication, or education. Graduates gain analytical, technological, and communication skills, enabling them to develop effective digital content, interpret audience data, and support innovation in language and media applications.
This program is ideal for students seeking a curriculum that integrates language expertise, digital technology, and practical communication skills. Learners benefit from applied projects, internships, and mentorship that strengthen writing, media, and analytical abilities. The program emphasizes producing professional digital content, understanding audience engagement, and applying linguistic principles to modern communication platforms, preparing graduates for careers in media, technology, and education. By combining traditional English study with digital applications, students acquire the expertise, confidence, and professional readiness necessary to pursue impactful careers or advanced study in language and digital communication.
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA