Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
The Executive Diploma of Advanced Studies in Marketing for Luxury Tourism program at Les Roches is a one-year, part-time, on-campus degree designed for professionals aiming to specialize in luxury tourism marketing. Students will study luxury brand management, consumer behavior, and digital marketing strategies tailored to the tourism and hospitality industries.
Graduates will be equipped for luxury tourism marketing and brand management roles, with the skills to design and implement effective marketing strategies for high-end tourism businesses and luxury brands
Key Facts
Key Facts
- Program Title: Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
- Degree Type: S. Master
- Duration: 1 year
- Mode of Study: Part-time, On Campus
- Application Deadline: 17 June 2026
- Location: Les Roches, Switzerland
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Luxury Marketing
- Introduction to Luxury Marketing
- Consumer Behavior in Luxury Tourism
- Branding and Identity for Luxury Tourism
- Strategic Marketing in Luxury Travel
Semester 2 – Advanced Luxury Marketing Strategies
- Digital Marketing for Luxury Tourism
- Hospitality Brand Development
- Advanced Marketing Strategies for Luxury Services
- Capstone Project
Career Opportunities
Graduates of the Executive Diploma of Advanced Studies in Marketing for Luxury Tourism program are well-prepared for roles in luxury tourism marketing, destination marketing, luxury brand management, and tourism strategy. They can work as marketing directors, luxury tourism consultants, brand managers, and event coordinators. With the increasing demand for high-end tourism experiences, graduates have strong career prospects in luxury hotels, resorts, travel agencies, and tourism boards.
Why Choose This Program
The Executive Diploma of Advanced Studies in Marketing for Luxury Tourism program focuses on the unique marketing challenges of the luxury tourism sector. Students learn advanced marketing techniques, luxury brand strategies, and customer engagement practices tailored to the high-end tourism industry. The program’s executive format allows working professionals to gain expertise in luxury tourism marketing while continuing their careers, making them leaders in the competitive luxury travel and tourism market.
Contact Information
For further information, please contact the admissions office at:
Phone: +41 21 966 55 55
Email: admissions@lesroches.edu
Address: Les Roches, Route de Vorhy 4, 3975 Bluche, Switzerland
