Fashion Management and Marketing
The Master of Science by Research (MSc) in Fashion Management and Marketing at the University of Manchester is a one-year, full-time program designed for students looking to explore the intersection of fashion, business, and marketing. The program focuses on the strategies and skills needed to manage fashion brands, analyze consumer trends, and create effective marketing campaigns in the competitive fashion industry. Students will work on research projects related to fashion retail, branding, and digital marketing.
This research-driven program provides students with both theoretical knowledge and practical experience, preparing them for leadership roles in the fashion industry. Graduates will be equipped with the skills necessary to manage fashion businesses, develop innovative marketing strategies, and contribute to the growth of fashion brands in both local and international markets.
Key information
Key Facts
Program Title: Master of Science by Research (MScR) in Fashion Management and Marketing
Degree Type: Master of Science by Research (MScR)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 15 January 2026
Location: University of Manchester, United Kingdom
Field of Study: Fashion Management
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Fashion Management and Marketing
- Introduction to Fashion Industry and Market Dynamics
- Fashion Marketing and Consumer Behavior
- Branding and Retail Management in Fashion
- Fashion Supply Chain and Product Development
Semester 2 – Advanced Fashion Management and Marketing
- Digital Marketing Strategies for Fashion Brands
- Fashion Retailing and E-commerce
- Sustainability and Ethical Practices in Fashion Management
- Research Methods in Fashion Marketing
Dissertation
- Independent Research Project in Fashion Management and Marketing
- Data Collection, Analysis, and Interpretation
- Dissertation Writing and Presentation
Career Opportunities
Graduates of the Fashion Management and Marketing program at University of Manchester can pursue careers in fashion marketing, brand management, retail management, and fashion consultancy. Common roles include fashion marketing manager, brand strategist, retail manager, and digital marketing specialist in the fashion industry. Many graduates work for global fashion brands, retail chains, or fashion marketing agencies, developing strategies for consumer engagement, brand positioning, and market expansion. The program also prepares students for roles in fashion communications, luxury goods marketing, and e-commerce.
Why Choose This Program
The Fashion Management and Marketing Master of Science by Research program at the University of Manchester offers an in-depth exploration of the fashion industry, combining theoretical knowledge with practical research in fashion marketing and management. The program covers a range of topics, including consumer behavior, branding, and digital marketing, preparing students for leadership roles in the global fashion industry. With a strong emphasis on sustainability and ethical practices, the program also addresses the growing demand for responsible and innovative approaches in fashion marketing. Access to industry experts and cutting-edge resources ensures that students gain the expertise needed to drive successful marketing strategies in the dynamic and competitive fashion sector.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
