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Fashion Marketing and Branding
The Master of Arts in Fashion Marketing and Branding at the University of Southampton offers students the opportunity to explore the marketing and branding strategies specific to the fashion industry. This one-year, full-time program covers key topics such as fashion brand development, marketing communication, and digital marketing in the fashion sector.
Students benefit from hands-on projects, industry collaborations, and exposure to leading fashion brands, preparing them for careers in fashion marketing, brand management, and public relations. Graduates are well-equipped to lead marketing initiatives in the fast-paced fashion industry.
Key information
Key Facts
- Program Title: Fashion Marketing and Branding
- Degree Type: Master of Arts
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 29 July 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Fashion Marketing and Branding
- Introduction to Fashion Marketing and Consumer Behavior
- Brand Management and Identity Creation in Fashion
- Digital Marketing and Social Media Strategies in Fashion
- Fashion Industry Trends and Market Analysis
Semester 2 – Advanced Fashion Marketing and Branding Applications
- Global Fashion Markets and International Branding
- Strategic Marketing in Fashion Retail
- Influencer Marketing and Fashion PR
- Research Project / Applied Fashion Marketing and Branding
Career Opportunities
Graduates of this program can pursue careers in fashion marketing, brand management, and digital media within the fashion industry. Common roles include fashion brand manager, digital marketing strategist, fashion marketing director, and PR specialist. Graduates can work for fashion houses, retail brands, marketing agencies, and online platforms, overseeing brand campaigns, digital marketing strategies, and consumer engagement. Opportunities also exist in fashion journalism, influencer marketing, and event coordination, where graduates can shape and promote fashion brands across global markets.
Why Choose This Program
This program provides an in-depth understanding of fashion marketing, branding strategies, and digital communications, combining creative marketing techniques with the business strategies behind successful fashion brands. Students will gain practical experience in consumer analysis, market trends, and brand management, preparing them to lead marketing efforts in a fast-paced, global fashion market. With a focus on real-world applications and industry connections, the program ensures students are well-equipped to drive brand growth and innovation in the fashion world. The University’s strong ties to the fashion industry provide valuable networking opportunities and insight into emerging trends in fashion marketing and branding.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
